With the new normal of China’s economic development, industrial digitization has entered a fast lane. For many companies, choosing a growth-oriented digital system service provider with solid landing capabilities has become the best way to build their core competitiveness.
Recently, Fat Whale Think Tank released the latest “Brand Partner 20|50 Marketing Industry Innovation” research which is due to select excellent vendors in each scenario to help companies realize digital transformation. The research takes the dimensions of professional competence, user experience, and effectiveness in solving business problems as evaluation criteria.
As a leading Chinese martech company, DeepZero | iPinYou’s CDP was awarded "Top 50 Brand Partner Marketing Digital Transformation Product ", demonstrating the important role in enabling the digital transformation and upgrading of the industry.
01 Digital Economy: Data is the core driving force of marketing
"Growth Hacker" pointed out that marketing is "maximum growth with limited resources", companies need to use the power of technology and data to achieve various marketing goals.
Although well acquainted with the importance of digitalization and AI marketing, many companies often fail in the actual landing process due to various challenges: the amount of data is huge and scattered, third-party data cannot fully cover the customer journey of TA, data assets cannot generate corresponding business value...
Therefore, how to establish a complete CDP has become an important topic for marketing technicians, and DeepZero | iPinYou’s CDP product was born out of such demand.
The core competencies of DeepZero | iPinYou CDP range from user data integration, and private domain traffic activation to user growth driven. At present, the solution is applied to multiple business scenarios such as enterprise user data asset activation, one-stop intelligent data management, real-time intelligent decision output, intelligent lead management, marketing automation, and so on. It helps companies break data islands, integrate data resources, and reconstruct marketing models, to achieve data decision support, increase the amount of effective marketing leads, reduce delivery costs, and improve the effectiveness of marketing decision-making efficiency.
02 Customized CDP helps companies increase their effective leads by 50%
Effective landing ability is the basis for continuous data closed-loop construction. With the structure of “data + business” middle platforms, DeepZero | iPinYou has built CDP for leading brands including BMW, Guangqi Honda, Geely, Philips, Friso, Shishido, and Metro, which set up a benchmark for automotive, FMCG, beauty, and retail industry.
Take a project in the auto as an example. Before using the CDP, the car company had limited consumer awareness, having many internal systems that couldn’t connected, and facing pain points and challenges such as difficulty in mining high-quality sales leads which led to the inability to improve marketing efficiency.
Considering the high price and low-frequency industry attributes possessed by car companies, consumers often have to experience a long purchase lifecycle starting from the very first interaction source to the end of the relationship. Therefore, DeepZero | iPinYou provides definitions and automated judgments for different stages in the user's full lifecycle management and improves effective analysis.
Accounting for user attributes and behavioral data, companies can gain insights into user life cycles and the trends of population changes, as well as obtain consumer intentions promptly and adjust their operational focus.
Simultaneously, relying on its crowd-labeling capabilities, DeepZero | iPinYou has provided a label template library for the car company in user data management. Powerful label management capabilities allow the company to form intelligent user portraits and make marketing brilliant.
As a result, the car company’s effective sales lead improvement rate increased by 50%, and sales lead acquisition costs were reduced by 20% in terms of quantitative benefits. Meanwhile, the company has enhanced its comprehensive understanding of consumers, achieved refined operations, and greatly improved the efficiency of decision-making in terms of non-quantitative income.
In the service process of different industries and enterprises, DeepZero | iPinYou always focuses on intelligent decision-making through data management as well as making marketing brilliant. This award is a recognition of the serviceability and technical level of DeepZero | iPinYou. In the future, DeepZero | iPinYou will continue to improve its refined operation capabilities and empower the digital and intelligent transformation of marketing.
