DeepZero | iPinYou, Digital Crew, and Tmall will jointly host the Webinar "The surefire way to reach China Cross-Border e-consumers – leverage on integrated marketing to drive business” on August 20th.
In recent years, Cross-Border e-commerce has been booming in China reaching around 88.6 billion USD in 2019. As consumer needs and buying patterns change during the coronavirus pandemic, more consumers are shopping online than ever before. During the Double 11 shopping festival 2019, Tmall, the world's largest e-commerce marketplace, reported a Gross Merchandise Volume of USD 38.4 billion on Singles' Day. With e-commerce becoming the preferred mode of shopping, what would be the most efficient and effective way to convert consumers to international brands?
Key Highlights
- Understand the Cross-Border e-commerce landscape in China
- How to leverage integrated digital marketing to target Chinese consumers in the new normal?
- How to set up Tmall stores and operate business on the world's largest e-commerce marketplace?
- How to utilize data collected from Tmall to improve your overall programmatic advertising strategy?
Speakers
