Life in China is springing back after weeks of lockdown, while the situation after the pandemic is gradually getting better, attitudes toward digital transformation have changed. With the outbreak keeping people at home, more and more companies have come up with ways to get their business done online. Brands now see the need to manage omnichannel touchpoints and audiences proactively and make fact-based and data-driven decisions.
Invited by MMA (Mobile Marketing Association) APAC, DeepZero | iPinYou, Happy Marketer and LiveRamp jointly host the webinar "Powering Digital Transformation in China". This webinar presents an overview of China’s business recovery and how COVID-19 changes the business models and journeys of digital transformation within an enterprise.
Key Highlights
- How Chinese consumer behavior changes during and after COVID-19, and how to tap on the changes and scale your business
- How DeepZero | iPinYou utilized its sophisticated data product solution to help Philips track media performance, optimize media optimization, and finally improve media performance
- How brands should respond to the new normality created by the crisis and get prepared for revenge spending
- Post-lockdown recovery: luxury goods are benefiting from revenge spending, while tourism and hospitality remain stagnant
- How to leverage usable and sensitive data in China to seek marketing opportunities after the pandemic
- As COVID-19 is boosting enterprise digital transformation, how enterprises can utilize it to increase efficiency and accelerate their business growth?
Speakers:
Recording and presentation slides link:
https://www.mmaglobal.com/webinars/powering-digital-transformation-china
