DeepZero Named a Leader
in the IDC MarketScape for
Worldwide Agentic Marketing
for B2C Enterprises 2026

After a thorough evaluation of DeepZero's strategies and capabilities, IDC has positioned the company in the Leaders category in the IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment (doc #US54113426, September 29, 2026) — alongside Adobe, Salesforce, Oracle, and SAP, and as the only China-based vendor in the Leaders category.

Request the Report
LEADERS

IDC MarketScape: Worldwide Agentic Marketing
for B2C Enterprises 2026 Vendor Assessment

IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment (doc #US54113426) Figure 1 — DeepZero positioned in the Leaders category

Figure 1 Vendor Positioning | Source: IDC, 2026

CONSIDER DEEPZERO WHEN — IDC'S VENDOR SUMMARY PROFILE

“DeepZero suits large and midsize enterprises with complex, multistage marketing and sales decisions and advanced digitalization needs… enterprises expanding globally from a China base are a particular fit.”

GM

Gerry Murray

Research Director, Enterprise Marketing Apps and Agents, IDC

Why Agentic Marketing Matters

Consumers are getting used to letting AI decide for them. IDC predicts that agentic shoppers will represent more than $1 trillion of economic influence by 2033 — brands will be marketing not just to people, but to the AI agents that screen, compare, and buy on their behalf.

The logic of competition changes with it: marketing to agents is not about reach; it is about response. Agents arrive in the market with the context needed to act in real time — and the brand that can make the most acceptable offers the fastest will win most deals.

This is exactly what DeepZero has focused on for 17 years — every marketing decision driven by data and models, executed and optimized in a closed loop by AI agents.

Agentic marketing illustration: AI agents assisting marketing decisioning and execution
IDC MarketScape tier illustration (not actual vendor rankings): Capabilities on the y-axis, Strategies on the x-axis, Leaders at the upper right

What Is IDC MarketScape?

The IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. Positioning on the y-axis reflects the vendor's current capabilities and how well aligned it is to customer needs; positioning on the x-axis indicates how well the vendor's future strategy aligns with what customers will require in three to five years.

Inclusion itself is a high bar: vendors must demonstrate production-level deployment of agents (beyond pilot or experimental use), agent orchestration across multiple workflows and systems, and governance capabilities such as observability, auditing, compliance, and policy enforcement — not every marketing AI vendor qualifies.

In the 2026 worldwide agentic marketing assessment for B2C enterprises, IDC evaluated 19 vendors globally, and only 7 were positioned in the Leaders category. DeepZero ranks among the leaders on both capabilities and strategies.

Why DeepZero

Agentic marketing is the most watched frontier of enterprise AI — and IDC's assessment explains how DeepZero earned its place in the global Leaders category

A Leader alongside global giants

Of 19 vendors evaluated worldwide, only 7 made the Leaders category. DeepZero stands alongside Adobe, Salesforce, Oracle, and SAP — the only China-based vendor selected.

All-scenario agentic marketing

IDC names Deep Agent as spanning six decision domains — product innovation, go to market, social marketing, advertising, sales and customer service, and CRM — through more than 30 specialized agents working together.

A 17-year dual-layer technology foundation

Deep Agent's dual-layer architecture combines large language models with proprietary domain-specific machine learning. The platform processes roughly 2PB of data daily across unified CRM, CDP, ecommerce, social, retail, telecom, and advertising signals.

Business results proven at scale

Serving more than 200 enterprises, including several Fortune Global 500 brands. The report cites an automotive brand that saw roughly 2.7 times higher in-store visit rates among high-propensity users. 40+ invention patents.

A global service network

With business coverage worldwide and 11 offices across the globe, DeepZero brings agentic marketing experience proven in China's complex consumer scenarios to enterprises around the world.

Frequently Asked Questions

What does the Leaders category mean in an IDC MarketScape?

The Leaders category represents vendors that rank among the market's top performers on both evaluation axes — Capabilities, which measure current product and execution performance, and Strategies, which measure alignment with what customers will require in three to five years.

What is the scope of this assessment?

The assessment covers worldwide agentic marketing vendors for B2C enterprises. The full report is titled IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment (doc #US54113426), officially published on September 29, 2026.

What are the inclusion criteria? Which companies qualify?

IDC sets clear inclusion thresholds: vendors must demonstrate production-level deployment of agents (beyond pilot or experimental use), agent orchestration across multiple workflows and systems, and governance capabilities such as observability, auditing, compliance, and policy enforcement, together with a verifiable base of enterprise customers. 19 vendors worldwide were included in this assessment, and only 7 were positioned in the Leaders category.

How can I get the full report?

Request the officially licensed excerpt (featuring DeepZero's complete vendor profile) through any of the options below, along with DeepZero's exclusive interpretation. IDC subscribers can access the full report directly; non-subscribers may request a watermarked copy from IDC 48 hours after publication.

What agentic marketing products does DeepZero offer?

Centered on Deep Agent, an all-scenario AI agent system, the IDC report names specialized agents including AI VOC, AI Consumer, AI Survey, AI Persona, AI Ad Campaign Manager, and AI Sales Assistant — more than 30 specialized agents spanning six decision domains: product innovation, go to market, social marketing, advertising, sales and customer service, and CRM.

Request the Official Report Excerpt

Officially licensed excerpt of the IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment, featuring DeepZero's complete vendor profile. Choose any of the three options below:

Option 1 · Contact Your DeepZero Representative

If you already work with a DeepZero representative, reach out directly and let them know how you plan to use the excerpt — you'll receive it promptly, together with our exclusive interpretation.

Option 2 · Follow Us on WeChat

Search and follow DeepZero's official WeChat account, then send us a message saying "IDC Report" — our team will get in touch with you shortly.

Option 3 · Apply on Our Website

Submit your request through the contact page on DeepZero's official website, noting your company and title. We will respond within 1–2 business days.

Request the Report

Start Your AI-Driven Growth Journey with DeepZero

See how an IDC Leader's agentic marketing capabilities can power your brand's growth

Book a Demo

Email：international@ipinyou.com

NEWSLETTER SIGNUP
Copyright 2008~2028 All Rights Reserved 京公网安备110105008046 京ICP证100121号 京ICP备09013246号-1