DeepAgent 4.0 Pro · AI KOL Matching

Let AI select the KOLs and KOCs who actually fit

AI KOL Matching is a KOL/KOC intelligent-evaluation product from DeepZero, built on DeepAgent 4.0 Pro. For brand and agency marketing teams, two agents, AI Tags and AI Insight, connect first-party brand data, e-commerce platform modeled data, and social-platform readership data, evaluate creators on multiple dimensions, and output a ranked composite recommendation index, so creator selection is evidence-based.

AI KOL Matching illustration: similarity is computed between the brand's high-potential audience and the readership of preselected KOLs, then ranked by recommendation index

Data-driven: AI evaluates KOLs and KOCs with a multi-dimensional model

Fusing first-party brand data, e-commerce platform modeled data, and social-platform readership data, AI completes the full creator-selection chain from audience matching through ranked recommendations.

AI KOL Matching overall approach

  • First-party brand data: brand registration / lead / purchase audiences; brand-defined audiences (store visit / add-to-cart / purchase)
  • Modeled data from major e-commerce platforms: high-potential category audiences, high-potential own-brand audiences, high-potential competitor audiences
  • Social-platform readership: article readers in the past 30 days
  • Brand high-potential audience × readership of preselected KOL notes: compute TA% user similarity to find creator audiences that truly overlap the brand's high-potential audience.
  • Ranked KOL composite recommendation index: the KOL-evaluation AI model computes across user similarity, audience scale, price, and more, then outputs a composite recommendation index for ranking and filtering.
AI KOL Matching solution diagram: three data sources are fused, similarity is computed between the brand's high-potential audience and KOL readership, and a recommendation index is ranked

From data ingest through ranked recommendations, creator selection is driven by data and AI throughout.

Two AI agents, from tagging to recommendation

AI Tags and AI Insight work in tandem, moving creator selection from manual screening to data-driven recommendation.

AI Tags

Based on creator posts and comments, analyze audience fit and what users care about.

AI Insight

Combining marketing goals, content quality, audience fit, and more, recommend strong creators and give a composite score.

Now, let AI select the right KOL/KOC

See how AI Tags and AI Insight complete KOL/KOC evaluation and recommendation.