Wider Audience
Understand the interest tags of individual families to find your interested parties and add frequency caps to avoid repeatable ads.
Solution Value
Deeper Engagement
Trace viewers' ads completion rate and drive the same viewers from big screen to mobile with strong mapping capabilities.
Smarter Optimization
Through the combination of CDP and DMP, we have a more complete view of users' journeys and what creatives and media to share in future campaigns.
Solution Highlights
Match Mobile Audiences with Big Screens
DeepZero | iPinYou connects with 350 million+ household IDs, 1.1 billion+ smart TVs and boxes with an impressive 80% penetration rate. The household ID allows for cross-device retargeting from OTT to Mobile, enabling us to deliver the right message to each user depending on their platform or device of choice with frequency control and creative sequencing.
