An International Bank

Use our DSP to engage and drive Chinese audiences and raise the ads' performance with:

1,3000,000+ impressions
4.2% click-through rate (CTR)
Head of Digital Marketing Department

Partnering with DeepZero | iPinYou has enabled our bank to reach Chinese customers with enhanced advertising performance and improved strategies. Their industry experience and advanced technology have also helped us develop premium wealth products, keeping us ahead of the competition.

Brief Background of the Brand

The International Bank, one of the world's largest banking and financial services organizations, has recently launched a website in Chinese for one of its premium wealth products.

Business Challenges
Challenge 1

To align with its premium and exclusive product/branding, the brand allows advertisements to be displayed on selected premium sites deemed relevant.

Challenge 2

The brand is facing difficulty reaching its targeted affluent Chinese audiences due to its limited advertisement inventory on mainstream Western DSPs.

DeepZero Solutions
Solution 1

Media selection: allocate more budget to the media with better traffic quality and CTR performance.

Solution 2

Creative type selection: conduct A/B tests to find a more effective creative type (video, banner, native, splash, etc.) and allocate more budget accordingly.

Solution 3

Deliver more ads in sizes that have better performance.

Business Value

Our approach to data-driven segmentation and media placement yielded impressive results, including 1.3 million impressions and a 4.2% click-through rate. We also reduced ad costs, making our strategy effective and cost-efficient.

Reach Your Target Audience with Martech Built for China