Raise brand awareness among Chinese consumers and drive audiences to website/Tmall store, leading to:
DeepZero | iPinYou's custom campaign strategy helped us successfully enter the Chinese market and reach our target audience. Their personalized messaging and visuals resonated with our customers, resulting in a strong engagement. We continue to partner with iPinYou for our advertising needs.
This well-known high-end cosmetics brand is renowned for its skincare, makeup and fragrances and is currently in a crucial phase of entering the Chinese market.
Newly entering the Chinese market, the skincare and beauty brand is unfamiliar to Chinese consumers, how to penetrate the Chinese community in the local market?
How to maximize the advertising ROI?
Provided custom campaign strategy to reach different segments of audiences based on their online behavior. - Audience: Utilize DeepZero | iPinYou DAAT and Baidu Keywords to target Female audiences who are interested in skincare, e-commerce, and online shopping. - Marketing Channel: High-quality media of Social, E-commerce, Music, Camera tools, Reading, and Health Apps. - Creative: Every version is created based on different target groups with relevant messaging and visuals.
Jointly control the overall frequency of multiple media outlets and control the frequency of displaying advertisements to the same independent user within a specified number of times during the advertising cycle, avoiding overexposure caused by user overlap issues between various video media outlets.
The campaign achieved a 35% higher click-through rate than expected, indicating a strong engagement with the target audience. Additionally, the cost per mile was 25% lower than the average level of cosmetic brands during a big sale period, demonstrating the effectiveness of the campaign in driving traffic to the brand's website and Tmall store. As a result of this great performance, the brand has continued to partner with DeepZero | iPinYou for over a year.
