A Global Beauty and Skincare Brand

Raise brand awareness among Chinese consumers and drive audiences to website/Tmall store, leading to:

CTR 35% higher than expected
CPM 25% lower than the average level of cosmetic brands during big sales period
Brand Director

DeepZero | iPinYou's custom campaign strategy helped us successfully enter the Chinese market and reach our target audience. Their personalized messaging and visuals resonated with our customers, resulting in a strong engagement. We continue to partner with iPinYou for our advertising needs.

Brief Background of the Brand

This well-known high-end cosmetics brand is renowned for its skincare, makeup and fragrances and is currently in a crucial phase of entering the Chinese market.

Business Challenges
Challenge 1

Newly entering the Chinese market, the skincare and beauty brand is unfamiliar to Chinese consumers, how to penetrate the Chinese community in the local market?

Challenge 2

How to maximize the advertising ROI?

DeepZero Solutions
Solution 1

Provided custom campaign strategy to reach different segments of audiences based on their online behavior. - Audience: Utilize DeepZero | iPinYou DAAT and Baidu Keywords to target Female audiences who are interested in skincare, e-commerce, and online shopping. - Marketing Channel: High-quality media of Social, E-commerce, Music, Camera tools, Reading, and Health Apps. - Creative: Every version is created based on different target groups with relevant messaging and visuals.

Solution 2

Jointly control the overall frequency of multiple media outlets and control the frequency of displaying advertisements to the same independent user within a specified number of times during the advertising cycle, avoiding overexposure caused by user overlap issues between various video media outlets.

Business Value

The campaign achieved a 35% higher click-through rate than expected, indicating a strong engagement with the target audience. Additionally, the cost per mile was 25% lower than the average level of cosmetic brands during a big sale period, demonstrating the effectiveness of the campaign in driving traffic to the brand's website and Tmall store. As a result of this great performance, the brand has continued to partner with DeepZero | iPinYou for over a year.

Reach Your Target Audience with Martech Built for China