Optimus DSP enables customer engagement on leading Chinese apps through PDB, PD and RTB. It offers cross-app activation across social, video, news, tools, audio podcasts, etc. It also supports cross-device activation on mobile and OTT/CTV. Optimus is an advanced self-serve DSP that provides third-party reporting and ensures brand safety measures for every impression.

DeepZeo | iPinYou Trading Desk is a centralized platform that helps advertisers manage their campaigns across various direct bidding platforms in China. The platform integrates campaign data, optimizes campaign strategies automatically, and provides comprehensive performance analysis.

iCM is an omnichannel campaign management platform that monitors advertisement efficiency and media planning to achieve optimum budget distribution with efficiency, effectiveness, and intelligence.