iPinyou International is the global subsidiary of its parent company Deepzero - an AI algorithm-driven MarTech company based in China. We were founded in 2009 with a long-standing reputation for supporting every brand to improve marketing decision-making in China.

Adhering to the concept of "AI Empowers Decision Making ", DeepZero | iPinyou utilizes artificial intelligence and big data technologies to help enterprises improve the efficiency of the full funnel Chinese marketing from new customer acquisition to marketing automation, and comprehensively improve the digital capability and intelligence level of enterprises by providing "software + service" solution. This is enabled and empowered by its proprietary intelligent business data management platform AlphaData ™ and Intelligent Media Management Platform AlphaDesk™. iPinYou has developed products to improve KOL/Influencer marketing and strives to bring the latest products like CTV and Audio to global brands who want to advertise in China.

The company collaborates alongside many Fortune 500 brands across various verticals, including FMCG, retail, automobile, internet service, education, and other industries. The intelligent decision and data processing capabilities of DeepZero | iPinyou are based on 15 patents, 99 software copyrights, and 100+ awards. Its data management platform is recognized and accredited by the Forrester Wave™ in Asia Pacific.

Company Milestone
Company Milestone
  • April 2023

    Chosen for IDC MarketScape in Asia-Pacific region with leading CDP capabilities.

  • March 2023

    Started the strategic partnership with JD Technology (JDT).

  • February 2023

    Held a press conference with JDCloud to release joint solutions.

  • January 2023

    Released Whitepaper on How CDP&MA Can Drive Business Growth (2023)

  • November 2022

    Selected as a Partner of SAP.iO Foundary Program

  • June 2022

    Hosted press conference to release the new AlphaData MA2.0

  • May 2022

    Released "Global Marketing Campaign Management Platform" -Campaign Management

  • March 2022

    Qualified as one of Beijing's "Little giants" corporations

  • March 2022

    AlphaData upgraded the"User Privacy Authorization

    Management" to ensure user privacy data security compliance

  • September 2021

    Held the first private meeting “Intelligent Decision Drives

    Omnichannel Business Growth”

  • January 2020

    Won the Synced Machine Intelligence Award for the Most Innovative AI product of the year

  • December 2019

    Awarded in the TOP10 outstanding intelligent innovation enterprise

  • August 29th 2019

    Made the first appearance at World Artificial Intelligence Conference 2019

  • August 2019

    The iPinYou brand has been upgraded and renamed to DeepZero, with its business scope expanded from adtech to martech

  • July 2019

    DMP capacity was recognized internationally and selected for the Forrester Wave™ in Asia Pacific

  • March 2019

    First passed the National Information Security Level Protection Third Grade Certification over the industry

  • December 2018

    Originated the First MarTech Insight Awards

  • December 2018

    Hosted China Martech Conference 2018

  • December 2018

    Won the "CMO's Favorite AI Tool" Award

  • December 2018

    Won the "AI + Best Intelligent Martech Platform" Award

  • December 2018

    Listed on the 2018 Unicorn List for Enterprise Services Industry

  • December 2018

    Won the Martech Trend Leadership Award

  • December 2018

    Won the "Top10 Innovative Martech Enterprises" Award

  • December 2018

    Won the "2018 China AI Industry Annual Innovation Enterprise"

  • November 2018

    Won the "King of Enterprise Services" Award

  • September 2018

    Won the "Gold Award of Best DMP Platform"2018 in ROI Festival

  • July 2018

    Grace Huang won "Top 10 Best Performing Leaders " Award

  • June 2018

    Ranked 8th on "2018 China's Top 100 AI Enterprises in Business Application"

  • June 2018

    Hosted the 2018 AI Business Decision Conference (Beijing)

  • May 2018

    Won five awards including the Gold Award at Golden Vision Awards and 'CMO's Most Reliable AI Partner

  • May 2018

    Won the IAI Awards with the title of "Digital Marketing Company of the Year in Greater China"

    Mark Xie (Co-founder and COO of iPinYou) was qualified as "Digital Marketing Influencer of the Year"

  • May 2018

    Won the 2018 TopDigital Innovation Award

  • April 2018

    Listed as "AI First - Top 10 Chinese AI Leading Enterprises"

  • April 2018

    Hosted the 2018 AI Business Decision Conference (Shanghai)

  • January 2018

    Was listed in "AI First-Top 20 AI Innovative companies“

  • December 2017

    Won the AI Marketing Trend Leadership Enterprise Award

  • December 2017

    Won the CMO's Favorite AI Tools Award: MIP Intelligent Business Decision Engine

  • November 2017

    Became one of the first important members of the China AI Marketing Industry Alliance

  • September 2017

    Released the first transparency white paper 2017 Digital Advertising Transparency White Paper

  • September 2017

    Released the big data and Martech decision platform: MIP (Marketing Intelligence Platfrom)

  • August 2017

    Optimus Prime won the Annual Best Mobile Marketing Service Platform

  • April 2017

    Grace Huang was selected for the A-List Hall of Fame in APAC Region

  • November 2016

    Won the TMA Best Mobile Advertising Platform Award and the Mobile Technology Case Award; Grace Huang (founder and CEO of iPinYou) was awarded the "Mobile Marketing Leadership of the Year"

  • October 2016

    Won the Mobile Media Integration Gold Award in ROI Festival

  • September 2016

    Selected as one of the "Top 50 Most Promising Big Data Service Providers" in APAC CIOoutlook magazine

  • August 2016

    Joined with Xaxis, IAS to release the first"Best Practices White Paper for Anti-Cheating in Digital Advertising" in China

  • August 2016

    Released the first Handbook of Programmatic Practices with I-research

  • July 2016

    Won the 11th China Retailers Conference Special Contribution Award as a programmatic platform

  • July 2016

    Attended a global digital advertising summit ATS 2016 as one of the representative Chinese mobile DSP companies

  • June 2016

    Established partnership with AppsFlyer to monitor the marketing effectiveness of mobile DSP

  • May 2016

    Collabrated with Peking University to build the cradle of industry technology

  • April 2016

    Made the debut of "Digital China": Big Data Marketing Summit

  • April 2016

    Qualified as one of the China's Top100 New Internet Companies

  • January 2016

    Established international business group, targeting on programmatic advertising business in America, Southeast Asia and Europe.

  • December 2015

    Released iPinYou DSP3.0 to furthur upgrade the SMEs' DSP intelligent

  • November 2015

    Established strategic partnership with Asiainfo with joint big data laboratory

  • November 2015

    Built deep partnership with China Mobile Migu, Asiainfo and UnionPay Smart

  • October 2015

    Strategic partnership with IAS to solve brand security and visibility challenges

  • September 2015

    Released cross-screen data management platform Domino for SMEs

  • July 2015

    Invested for establishing a North America company BoarderX Lab and built a transboundary DSP platform

  • April 2015

    Firstly built connection with seven mainstream video media, including Youku Tudou, Tencent Video, iQiyi, Sohu, PPTV, LeTV, and Fengxing for the mobile video traffic

  • December 2014

    Won three mobile marketing awards: China International Advertising Festival "Leading Brand Award", Gold Coordinates “The Most Effective Advertisement Award”, TopDigtal "Innovation Mobile Award"

  • November 2014

    Won three honorary industry awards for programmatic buying;

    Won the "Best Cross-Screen DSP","Best Partner" and "Best DSP Platform" awards from Baidu and Google, and won the Gold Award for China advertising the Great Wall Award

  • July 2014

    Launched the first DSP with PDB (Programmatic Direct Buy) function, and ran the first PDB campaign in China

  • August 2013

    Cooperated with leaders in RTB industry and jointly launched iPinYou DSP Optimizer Certification Training Program

  • July 2013

    Connected with all major Chinese ad exchanges including Baidu and Youku

  • June 2013

    Attended the Global Digital Advertising Top Conference (ATS) in Singapore

  • June 2013

    The only Internet advertising technology company that received the honor of 21 Future Stars awarded by China Entrepreneur

  • June 2013

    Joined hands with zhaopin.com to participate the "career has a 'place(future)' --2013 charity campaign for undergraduate employment"

  • May 2013

    Digital Advertising Cloud Era – the 2nd iPinYou Global RTB Summit held in Beijing

  • April 2013

    Cooperated with world leading universities including Princeton University, Peking University, and Harvard University to hold the first Global RTB (Real-Time Bidding) Algorithm Contest

  • April 2013

    Cooperated with iResearch and other professional market research companies to launch the “Convention on the Use of Internet Behavior Data” for China's Internet advertising industry to promote industry self-discipline and sound development of Internet advertising industry

  • April 2013

    Associated with institutions of the world's top universities including Princeton University, Peking University, and Harvard University to hold the first Global RTB (Real-Time Bidding) Contest

  • April 2013

    Cooperated with iResearch to launch the “Convention on the Use of Internet Behavioral Data” to promote industry self-discipline and the healthy development of Internet advertising industry>

  • October 2012

    Visited top RTB companies in Silicon Valley including Google, Facebook, BlueKai, ShareThis, Cadreon with well-known brands and advertisers, such as Tingyi Holding Corporation, PICC Group, and 86mall.com

  • May 2012

    Held the largest global RTB conference and welcomed top experts from all over the world to attend the panel sessions

  • May 2012

    Collaborated with multiple industry partners to drive the establishment of China RTB audience database and became the leader in China RTB industry

  • April 2012

    Launched the first and the largest DSP in China, which successfully connected with Taobao and Google ad exchange

  • April 2012

    The first to launch audience network product, which marked the shifting of Internet from ad space era to audience era

  • November 2011

    Launched the first independently developed intelligent ad platform Optimus TM based on massive data

  • May 2011

    Completed series A financing.

  • February 2011

    Kept expanding its business and established offices in Shanghai, Guangzhou, and Silicon Valley

  • February 2009

    Focused on technological product research and development, was the first one to employ big data research methods in advertising technology, built multiple Hadoop-based cloud computing platforms, and became the pioneer that applied big data in advertising technology

  • August 2008

    Established in Beijing

  • 130+

    National and Global Awards

  • 35+

    Golden Campaign Awards

  • 30+

    Annual Performance Awards

  • Best Technology Award for Golden Marketing of the Year

  • International Sci-Tech Innovation Festival: 2022 Annual Digital Influence Enterprise

  • JD: Partner of the Year 2023

  • The Most Popular Supplier for Advertisers

  • Top 10 Chinese AI Leading Enterprises List

  • Top 100 AI Enterprises with the Highest Business Value in China

  • The Most Valuable Business Enterprise of 2018-2019

  • TOP50 AI pilot enterprises in China

  • TOP10 Outstanding Intelligent Innovation Enterprise

  • Top 30 Most Innovative AI Products/Solutions

  • Top 100 New Infrastructure Unicorns

  • Tmall: Five-star Partner of the Year 2023

  • The Nineth Golden Vision Awards of the Advertiser

  • 2018 China Innovative Marketing Award - Annual Innovative Marketing Platform

  • Top 50 in The Dark Horse Competition Season Ⅱ

  • TopDigital Inovation Marketing Award

  • Best Internet Marketing Performance Award

  • Artificial Intelligence Marketing Trend Leader

  • The Most Popular Al Tool by CMO: MIP Intelligent Business Solution Platform

  • IAI Outstanding Case Award

  • Best Mobile Marketing Service Provider Award

  • Advertisers' Favorite Supplier

  • Best Annual Online Marketing Tool Award

  • 2014 Innovative Marketing Product Award

  • China Best DSP Algorithm Award

  • Outstanding SME Entrepreneur Award

  • APAC A-List Fame Hall: Grace Huang

  • China Outstanding Digital Marketing Innovation Award

  • Most Promising Startup Company of 21 Future Stars

  • The Great Wall Golden Partner Award

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