iPinyou International is the global subsidiary of its parent company Deepzero - an AI algorithm-driven MarTech company based in China. We were founded in 2009 with a long-standing reputation for supporting every brand to improve marketing decision-making in China.
Adhering to the concept of "AI Empowers Decision Making ", DeepZero | iPinyou utilizes artificial intelligence and big data technologies to help enterprises improve the efficiency of the full funnel Chinese marketing from new customer acquisition to marketing automation, and comprehensively improve the digital capability and intelligence level of enterprises by providing "software + service" solution. This is enabled and empowered by its proprietary intelligent business data management platform AlphaData ™ and Intelligent Media Management Platform AlphaDesk™. iPinYou has developed products to improve KOL/Influencer marketing and strives to bring the latest products like CTV and Audio to global brands who want to advertise in China.
The company collaborates alongside many Fortune 500 brands across various verticals, including FMCG, retail, automobile, internet service, education, and other industries. The intelligent decision and data processing capabilities of DeepZero | iPinyou are based on 15 patents, 99 software copyrights, and 100+ awards. Its data management platform is recognized and accredited by the Forrester Wave™ in Asia Pacific.
Chosen for IDC MarketScape in Asia-Pacific region with leading CDP capabilities.
Started the strategic partnership with JD Technology (JDT).
Held a press conference with JDCloud to release joint solutions.
Released Whitepaper on How CDP&MA Can Drive Business Growth (2023)
Selected as a Partner of SAP.iO Foundary Program
Hosted press conference to release the new AlphaData MA2.0
Released "Global Marketing Campaign Management Platform" -Campaign Management
Qualified as one of Beijing's "Little giants" corporations
AlphaData upgraded the"User Privacy Authorization
Management" to ensure user privacy data security compliance
Held the first private meeting “Intelligent Decision Drives
Omnichannel Business Growth”
Won the Synced Machine Intelligence Award for the Most Innovative AI product of the year
Awarded in the TOP10 outstanding intelligent innovation enterprise
Made the first appearance at World Artificial Intelligence Conference 2019
The iPinYou brand has been upgraded and renamed to DeepZero, with its business scope expanded from adtech to martech
DMP capacity was recognized internationally and selected for the Forrester Wave™ in Asia Pacific
First passed the National Information Security Level Protection Third Grade Certification over the industry
Originated the First MarTech Insight Awards
Hosted China Martech Conference 2018
Won the "CMO's Favorite AI Tool" Award
Won the "AI + Best Intelligent Martech Platform" Award
Listed on the 2018 Unicorn List for Enterprise Services Industry
Won the Martech Trend Leadership Award
Won the "Top10 Innovative Martech Enterprises" Award
Won the "2018 China AI Industry Annual Innovation Enterprise"
Won the "King of Enterprise Services" Award
Won the "Gold Award of Best DMP Platform"2018 in ROI Festival
Grace Huang won "Top 10 Best Performing Leaders " Award
Ranked 8th on "2018 China's Top 100 AI Enterprises in Business Application"
Hosted the 2018 AI Business Decision Conference (Beijing)
Won five awards including the Gold Award at Golden Vision Awards and 'CMO's Most Reliable AI Partner
Won the IAI Awards with the title of "Digital Marketing Company of the Year in Greater China"
Mark Xie (Co-founder and COO of iPinYou) was qualified as "Digital Marketing Influencer of the Year"
Won the 2018 TopDigital Innovation Award
Listed as "AI First - Top 10 Chinese AI Leading Enterprises"
Hosted the 2018 AI Business Decision Conference (Shanghai)
Was listed in "AI First-Top 20 AI Innovative companies“
Won the AI Marketing Trend Leadership Enterprise Award
Won the CMO's Favorite AI Tools Award: MIP Intelligent Business Decision Engine
Became one of the first important members of the China AI Marketing Industry Alliance
Released the first transparency white paper 2017 Digital Advertising Transparency White Paper
Released the big data and Martech decision platform: MIP (Marketing Intelligence Platfrom)
Optimus Prime won the Annual Best Mobile Marketing Service Platform
Grace Huang was selected for the A-List Hall of Fame in APAC Region
Won the TMA Best Mobile Advertising Platform Award and the Mobile Technology Case Award; Grace Huang (founder and CEO of iPinYou) was awarded the "Mobile Marketing Leadership of the Year"
Won the Mobile Media Integration Gold Award in ROI Festival
Selected as one of the "Top 50 Most Promising Big Data Service Providers" in APAC CIOoutlook magazine
Joined with Xaxis, IAS to release the first"Best Practices White Paper for Anti-Cheating in Digital Advertising" in China
Released the first Handbook of Programmatic Practices with I-research
Won the 11th China Retailers Conference Special Contribution Award as a programmatic platform
Attended a global digital advertising summit ATS 2016 as one of the representative Chinese mobile DSP companies
Established partnership with AppsFlyer to monitor the marketing effectiveness of mobile DSP
Collabrated with Peking University to build the cradle of industry technology
Made the debut of "Digital China": Big Data Marketing Summit
Qualified as one of the China's Top100 New Internet Companies
Established international business group, targeting on programmatic advertising business in America, Southeast Asia and Europe.
Released iPinYou DSP3.0 to furthur upgrade the SMEs' DSP intelligent
Established strategic partnership with Asiainfo with joint big data laboratory
Built deep partnership with China Mobile Migu, Asiainfo and UnionPay Smart
Strategic partnership with IAS to solve brand security and visibility challenges
Released cross-screen data management platform Domino for SMEs
Invested for establishing a North America company BoarderX Lab and built a transboundary DSP platform
Firstly built connection with seven mainstream video media, including Youku Tudou, Tencent Video, iQiyi, Sohu, PPTV, LeTV, and Fengxing for the mobile video traffic
Won three mobile marketing awards: China International Advertising Festival "Leading Brand Award", Gold Coordinates “The Most Effective Advertisement Award”, TopDigtal "Innovation Mobile Award"
Won three honorary industry awards for programmatic buying;
Won the "Best Cross-Screen DSP","Best Partner" and "Best DSP Platform" awards from Baidu and Google, and won the Gold Award for China advertising the Great Wall Award
Launched the first DSP with PDB (Programmatic Direct Buy) function, and ran the first PDB campaign in China
Cooperated with leaders in RTB industry and jointly launched iPinYou DSP Optimizer Certification Training Program
Connected with all major Chinese ad exchanges including Baidu and Youku
Attended the Global Digital Advertising Top Conference (ATS) in Singapore
The only Internet advertising technology company that received the honor of 21 Future Stars awarded by China Entrepreneur
Joined hands with zhaopin.com to participate the "career has a 'place(future)' --2013 charity campaign for undergraduate employment"
Digital Advertising Cloud Era – the 2nd iPinYou Global RTB Summit held in Beijing
Cooperated with world leading universities including Princeton University, Peking University, and Harvard University to hold the first Global RTB (Real-Time Bidding) Algorithm Contest
Cooperated with iResearch and other professional market research companies to launch the “Convention on the Use of Internet Behavior Data” for China's Internet advertising industry to promote industry self-discipline and sound development of Internet advertising industry
Associated with institutions of the world's top universities including Princeton University, Peking University, and Harvard University to hold the first Global RTB (Real-Time Bidding) Contest
Cooperated with iResearch to launch the “Convention on the Use of Internet Behavioral Data” to promote industry self-discipline and the healthy development of Internet advertising industry>
Visited top RTB companies in Silicon Valley including Google, Facebook, BlueKai, ShareThis, Cadreon with well-known brands and advertisers, such as Tingyi Holding Corporation, PICC Group, and 86mall.com
Held the largest global RTB conference and welcomed top experts from all over the world to attend the panel sessions
Collaborated with multiple industry partners to drive the establishment of China RTB audience database and became the leader in China RTB industry
Launched the first and the largest DSP in China, which successfully connected with Taobao and Google ad exchange
The first to launch audience network product, which marked the shifting of Internet from ad space era to audience era
Launched the first independently developed intelligent ad platform Optimus TM based on massive data
Completed series A financing.
Kept expanding its business and established offices in Shanghai, Guangzhou, and Silicon Valley
Focused on technological product research and development, was the first one to employ big data research methods in advertising technology, built multiple Hadoop-based cloud computing platforms, and became the pioneer that applied big data in advertising technology
Established in Beijing
National and Global Awards
Golden Campaign Awards
Annual Performance Awards