On December 18th, DeepZero | iPinYou hosted the “2018 China Martech Conference” in Shanghai. We were honored to invite speakers from China Advertising Association, Forrester, InterContinental Hotel Group, JD Cloud, Metro AG, Uxin, Friesland Campina, Farfetch, and automobile manufacturers to share their valuable input on leading MarTech trends.
During the conference, Dane Anderson, VP of Research Director & Regional Manager of Forrester mentioned “Nearly 50% of the B2C companies leverage MarTech platform. It helps companies to integrate and analyze all the data. In 2019, all the CMOs should have built and been operating a system that mines user data for understanding users’ behavior, a key industry trend.” IHG agreed and mentioned “IHG GC has a well-built first-party user database, which possesses more than 10 million users’ data. IHG can find the core users by integrating AI technology with IHG CRM and DeepZero | iPinYou’s data. The integration has improved the accuracy and efficiency of advertising.” said Hao Wang, Chief Marketing Officer of InterContinental Hotel Group China.
Thanks to clients for recognizing our contribution to the industry. Established in 2008, DeepZero | iPinYou has successfully helped several companies achieve their marketing goals and we will continuously provide the best service to our clients. For more information on our service, please contact us at international@ipinyou.com
