DeepZero | iPinYou has been included in two key segments—Intelligent Marketing and Intelligent Operations—of IDC Market Glance: China AI Agent Application Market Overview, 1Q25 (Doc #CHC53057625, March 2025).
The inclusion reflects DeepZero’s long-standing experience in applied AI and its continued development of enterprise AI agents across business-critical use cases. It follows the company’s inclusion in the China Academy of Information and Communications Technology’s landscape for high-quality digital transformation. DeepZero’s CDP and marketing automation products have also previously been named in IDC MarketScape reports for China and Asia-Pacific, including placement in the Leaders category.
From AI Assistants to Enterprise AI Agents
As interest in AI agents grows, the market continues to apply the term to products with widely varying capabilities. IDC’s market overview helps map the emerging application landscape and distinguish autonomous agent systems from conventional AI assistants.
Under IDC’s definition, an AI agent is an autonomous software system powered by a large language model. It can perceive its environment, reason, make decisions and take action, interacting with users and other systems while adapting to changing conditions. Unlike a conventional assistant that primarily responds to prompts, an AI agent can proactively engage with its environment and other actors to pursue an objective.
Building AI agents for enterprises is especially demanding. Model capability alone is not enough. Effective deployment requires established digital products, a robust understanding of agent architecture, accumulated data and algorithmic capabilities, and deep knowledge of enterprise workflows and industry-specific use cases.
This is the challenge DeepZero has focused on for years: applying AI to enterprise decision-making. From its earlier AI algorithm platform, Holmes AI, to the DeepAgent AI Agent Platform, the company has continued to develop decision intelligence for marketing, sales and customer operations. Its solutions help enterprises turn data and operational knowledge into decisions and actions that can be deployed, measured and continuously improved.
DeepAgent: Bringing AI into Core Business Workflows
DeepAgent is built on leading foundation models, including DeepSeek, and combines them with DeepZero’s proprietary industry models, enterprise data capabilities and operational expertise developed across retail, automotive, beauty and consumer goods.
The platform supports a broad range of business scenarios, including intelligent customer operations, advertising optimization, sales assistance, customer service, creative generation and product recommendations. By embedding AI agents into these workflows, DeepAgent helps enterprises improve the speed, accuracy and relevance of business decisions—and move AI from isolated experimentation into production use.
For years, enterprises have invested heavily in digital tools without realizing the full value of those investments. Data remains fragmented, workflows are disconnected and many systems generate insights without translating them into action. The result is a persistent gap between technical capability and measurable business impact.
Grace Huang, Founder and CEO of DeepZero, describes generative AI not simply as a force of disruption, but as an opportunity to reveal value that has long remained hidden across enterprise data, tools and processes.
“The value of technology lies in its application, and meaningful application depends on deep integration with real business scenarios. Through DeepAgent, we embed AI across the enterprise decision-making process, connecting data, strategy and execution in an end-to-end loop. This helps address a fundamental limitation of many conventional large-model applications: they can generate an answer, but cannot carry it through to business execution.”
Four Capabilities That Differentiate DeepAgent
As foundation models become more accessible, competitive advantage increasingly depends on how effectively companies adapt them to real business environments. DeepAgent is differentiated by four core capabilities:
1. A combined large-model and specialized-model architecture
DeepAgent combines the broad reasoning and data-processing capabilities of leading foundation models—including DeepSeek, Qwen, ERNIE Bot and Doubao—with specialized models developed and optimized by DeepZero for specific industry scenarios. This architecture brings together general intelligence and the precision required for enterprise decision-making.
2. Native integration across DeepZero’s product portfolio
DeepAgent integrates with DeepZero’s customer data and marketing automation products, enabling AI agents to work directly with enterprise data, workflows and execution systems. This expands the range of supported use cases while helping organizations generate more value from their existing technology stack.
3. Multi-agent collaboration
DeepAgent enables multiple agents to work together across complex workflows. Individual agents can perceive changes, adjust their actions and coordinate with other agents, allowing the system to support continuous decision-making, execution and optimization rather than isolated, one-off tasks.
4. Deep industry knowledge
Built on more than a decade of experience across consumer goods, financial services, automotive and other sectors, DeepAgent incorporates over 300 industry decision models and an extensive library of scenario-based solutions. This foundation helps enterprises move more quickly from data preparation to decision-making and execution.
Keeping Business Value at the Center of Enterprise AI
DeepZero believes the enterprise AI market will include both companies focused on developing foundation models and companies focused on applying AI to industry-specific problems. As models lower the technical barrier to entry, the ability to understand business contexts, integrate fragmented systems and continuously improve real-world outcomes will become increasingly important.
“The fundamental goals of an enterprise have not changed: reach the right customers and sell the right products,” Huang said. “Technology is an enabler. It can reshape how people, products and channels connect, but the real moat lies in understanding the business context and continuously improving how problems are solved.”
Since its founding in 2009, DeepZero has served hundreds of leading enterprises, including Fortune Global 500 companies. The company and its subsidiaries have also secured more than 140 software copyrights and over 40 invention patents.
As enterprise AI agents move toward broader production deployment, DeepZero will continue to deepen its work in vertical business scenarios and develop AI agent systems that are explainable, auditable and designed for continuous improvement—helping enterprises turn AI innovation into measurable growth.
Source: IDC, “IDC Market Glance: China AI Agent Application Market Overview, 1Q25,” Doc #CHC53057625, March 2025. Inclusion in an IDC market overview does not constitute an endorsement or certification.
