Recently, the 5th Digital Intelligence Ecosystem Empowerment Forum (DIEE Forum 2026) and the 2nd AIM Awards Ceremony (AIM Awards 2026) were held in Hangzhou. At the event, the multi‑agent AI marketing project jointly delivered by DeepZero | iPinYou and global luxury giant Kering Group took home the Gold Award under the AI+Marketing Case category at the 2026 AIM Awards.
This award recognizes Kering Group’s consistent pursuit of premium customer experience and its active efforts to deploy AI innovation in real‑world business operations. It also validates the product strength and commercial value of DeepZero | iPinYou’s enterprise‑grade decision‑making AI product. The two parties integrated multi‑agent AI into luxury customer service workflows to build an innovative model combining customer insight, personalized service and iterative optimization.
Kering Group Leverages AI to Elevate Personalized Customer Experience
Kering Group owns world‑renowned luxury labels including Saint Laurent, Bottega Veneta and Balenciaga, with thousands of sales associates across its China market. For Kering, which prioritizes customer experience and professional services, gaining deep understanding of clients’ product preferences, purchase intentions and service demands lays the foundation for sustaining long‑term customer relationships.
Kering has already built in‑house sales associate tools and customer service systems. It aimed to further adopt AI to unlock value from customer data collected during in‑store interactions. Under strict privacy compliance and while preserving each brand’s unique service identity, Kering sought to deliver more tailored customer experiences.
DeepTag Multi‑Agent Collaboration Embeds Customer Insights into Daily Services
Built upon Kering’s existing sales associate toolkit, the partnership rolled out DeepZero | iPinYou’s DeepTag solution, where multi‑agent AI support demand interpretation and service decision‑making.
After client consultations, sales staff record conversation highlights via voice memos, covering products of interest, purchase concerns and important client dates. Powered by collaborative multi‑agent AI, DeepTag transcribes voice content and conducts in‑depth semantic analysis. Drawing on conversation context and dedicated tagging frameworks, the system identifies product preferences, critical client details and potential service opportunities. It generates structured customer tags with key information highlighted.
These tags and insights are displayed within Kering’s native sales tools, equipping sales teams to conduct tailored communications, follow‑ups and product recommendations. New customer feedback and interaction data continuously flow back into the system. AI multi‑agents analyze incoming information and refine service strategies, forming a closed‑loop workflow of customer insight, targeted outreach and continuous optimization.
From Customer Service to Enterprise Decision‑Making —multi‑agent AI Unlock New Growth Paradigms
The collaboration between Kering Group and DeepZero | iPinYou offers valuable real‑world reference for the luxury industry to advance customer insight and personalized services. Building on Kering’s established digital infrastructure and service expertise, multi‑agent AI has been embedded in core customer‑service workflows. Beyond one‑off data processing, AI now participates in service decision‑making and iterates strategies based on ongoing user feedback.
Beyond luxury, industries such as retail, automotive and finance also face the challenge of turning accumulated customer data and domain expertise into decision‑making capabilities. DeepZero | iPinYou’s enterprise decision‑making AI empowers multiple AI agents to work collaboratively toward business objectives. It connects knowledge comprehension, business judgment, task execution and outcome feedback, moving AI from isolated single tasks toward full‑fledged business closed loops.
Moving forward, DeepZero | iPinYou will uphold its “AI for Growth” vision. It will partner with more enterprises across industries to scale enterprise decision‑making AI, enabling multi‑agent AI to drive tangible business growth in diverse real‑life scenarios.
