Recently, DeepZero | iPinYou has secured outstanding recognition at the prestigious Digital Media Awards China 2025 (DMA), organized by Campaign Asia. The company claimed two Silver and one Bronze awards across three media categories among 137 shortlisted entries, solidifying its leadership in innovation, technological application, and cross-industry impact.
Campaign Asia-Pacific's Digital Media Awards 2025 are setting out to celebrate outstanding ideas, work, agencies, brands, and talent in the Greater China region. As Greater China's digital industry leads the world in terms of creativity and innovation, this award aims to celebrate the truly remarkable work that has a positive impact on people, brands, and society. Categories have been selected to reflect the development and growth of marketing in Greater China. An independent jury, comprising leading client marketers, digital practitioners, and agency strategists, as well as other experts in the field of marketing, will judge entries.
This year's entry also included renowned brands such as Coca-Cola, Amazon, Durex, and Samsung. DeepZero | iPinYou proudly secured 3 media awards, with winning campaigns spanning three key sectors: automotive, nutrition & health, and home appliance retail across three media categories. This outstanding achievement reaffirms the company's technological expertise and industry-leading solution capabilities, earning authoritative recognition once again.
Award Highlights
# CHANGAN Automobile x DeepZero | iPinYou: Best Use of Martech – Silver Award
Case: AI Lead-Cleaning and Outbound-Calling System for Business Growth
CHANGAN Automobile x DeepZero | iPinYou: Best Use of Martech – Silver Award
Facing rising competition and high online lead costs, CHANGAN Automobile struggled with inefficient manual lead cleaning. To address this, DeepZero | iPinYou developed an AI outbound calling system with dialect and emotion recognition and a custom knowledge base. Optimized through language refinement and parameter adjustments, we introduced lead grading, smart distribution, and reuse mechanisms, supported by monitoring for continuous improvement. Changan’s lead processing efficiency soared, cutting invalid leads by 30%, tripling processing volume, and increasing conversion by 20%, and significantly optimizing on operating costs and ROI. Finally, our AI technology helped to enhance lead quality which brought over 10,000 additional sales for Changan.
# Abbott x DeepZero | iPinYou: Best Use of Programmatic – Silver Award
Case: Data Capabilities Drive Precise Targeting for E-Commerce Growth
Abbott x DeepZero | iPinYou: Best Use of Programmatic – Silver Award
One of Abbott's specialized nutrition brands, Ensure Complete, aimed to reach caregivers of individuals needing nutritional supplements and post-surgery recovery for the Double 11 Shopping Festival. Through off-site OTV pre-roll and video information flow ads, we targeted these caregivers audiences to drive new traffic and potential buyers to Ensure's e-commerce stores on Tmall and JD.com. Leveraging audience modeling from Tmall and JD data, combined with LBS, keyword search, app activity, and WeChat official account follow data, we precisely targeted brand’s target audience across various marketing channels. As a result, the number of new consumers increased by 460% compared to the KPI, with reducing the cost by more than 30%.
# FOTILE x DeepZero | iPinYou: Best Use of E-Commerce - Bronze Award
Case: Data-Driven Martech for China Business Growth
FOTILE x DeepZero | iPinYou: Best Use of E-Commerce - Bronze Award
FOTILE, a leading Chinese high-end kitchen appliance brand, drives growth through data in China's competitive market. The complex and lengthy purchasing decision process poses the biggest challenge: acquiring high-quality potential customers and sustaining full-funnel operations.
In partnership with JD.com, DeepZero | iPinYou developed an integrated solution for branding, performance, and sales. By combining JD Marketing Cloud’s data with AI modeling, we identified key user characteristics and created a strategic audience matrix, maximizing our reach to the target audience (TA) across popular apps. Using our T+1 multi-dimensional monitoring tools, we tracked performance across all advertising channels in real time, optimized TA acquisition strategies, and conducted personalized remarketing for engaged users.
Ultimately, we reduced the cost of acquiring new customers by 150% and increased ROI by 100%, fully leveraging the strengths of our data-driven programmatic advertising products.
Winning three awards not only reflects Campaign Asia’s recognition of DeepZero | iPinYou’s digital marketing capabilities but also validates the foresight of our core strategy—"AI Empowers Decisions". From lead cleaning to programmatic advertising, from e-commerce traffic acquisition to full-funnel operations, we are continuing to revolutionize marketing efficiency through algorithmic innovation and data intelligence, helping businesses achieve both cost efficiency and growth.
Moving forward, DeepZero | iPinYou will deepen its vertical industry expertise, empowering global enterprises with smarter solutions and setting new benchmarks in the digital marketing era.
