The 5th JD Flagship Digital Intelligence Case Contest, hosted by JD.com, has once again crowned its winners, with industry recognition resounding throughout the brand community. As a leading China Martech company, DeepZero | iPinYou has distinguished itself with the e-commerce growth solution among numerous esteemed partners to won the "Pioneer Award of the 5th JD Flagship Digital Intelligence Case Contest", which is also the second time iPinYou has been listed at the "JD Digital Intelligence" list – a repeat performance that has captured the industry's attention.
As a long-standing partner of JD.com, iPinYou's accolades are not unprecedented. Previously, iPinYou has been honored with the "JD Flagship Digital Intelligence Pioneering Partner of the Year 2023". In this latest recognition, DeepZero | iPinYou has once again ascended the 'JD Flagship Digital Intelligence' ranks, owing to our exceptional contribution to the "Marketing Growth: Fotile Case" project and the innovative 'Data-Driven Advertising' approach, helping Fotile to drive traffic to china e-commerce stores.
*DeepZero | iPinYou triumphs again at the 5th JD Flagship Digital Intelligence Case Contest
Campaign Review
- Background:
FOTILE, a high-end Chinese kitchen appliance brand specializing in smart kitchen electronics, is dedicated to creating a healthy, eco-friendly lifestyle with cultural sophistication for its consumers. Given the specific consumer demographic for kitchen appliances and the complex, lengthy decision-making process involved in purchases, acquiring high-quality potential customers and sustaining comprehensive operations are significant for brand building and digital marketing to achieve business growth.
The challenge lies in establishing a mechanism to assess high-quality new customers, effectively attracting new customers outside of e-commerce platforms, driving traffic to the platform, and increasing brand consumer asset accumulation and high-quality in-store footfall. Consequently, strengthening and enhancing the new customer purchase mindset on the JD.com platform is critical for driving business growth on the platform.
- E-commerce Growth Solution:
- Joint Modeling with JD.com: Leveraging our partnership with JD.com, we've identified and targeted high-potential consumer segments and individuals historically interested in range hoods.
- Programmatic Advertising: Deploying our programmatic ad strategy, we've effectively driven traffic to China e-commerce stores JD.com, boosting user growth at both the A1 (awareness) and A2 (appeal) stages.
- Media Mix Optimization: We selected a strategic combination of top-tier and mid-tier media outlets to maximize reach and impact.
- Creative Optimization: Our team optimized ad creatives for better performance.
- Comprehensive Tracking: Utilizing JD Marketing Cloud, we ensured all-encompassing monitoring to enhance the efficiency of our campaigns.
- Outstanding Results:
✅ Substantial reduction in advertising costs
✅ Doubling of click-through rates (CTR)
✅ Over 150% increase in Return on Investment (ROI)
✅ Over 200% decrease in the cost of acquiring new customers
Mr. Mark Xie, Co-Founder and COO of iPinYou, commented, "It was a perfect practice for e-commerce growth solution. We connected e-commerce platforms, utilizing first-party and third-party data to drive traffic to China e-commerce stores and optimize downstream metrics for our clients, creating tangible business value."
Over the years, DeepZero | iPinYou has combined its accrued technical prowess and services in data intelligence with JD.com's platform and technological strengths. Through deep collaboration in product application and promotion, industry exploration, data integration and sharing, customer development and service, and cross-domain cooperation, the partnership has not only achieved complementary values and division of labor but has also developed mature cooperation models.
DeepZero | iPinYou and JD.com have established a long-term stable partnership. Going forward, both parties will continue to focus on customer-centricity, leveraging machine learning, cloud computing, and artificial intelligence to jointly develop digital marketing platforms and other ecosystem products. We aim to provide a one-stop marketing software plus services solution, empowering key decision-makers such as CMOs, CTOs, and CIOs. This partnership will enhance enterprises' insight into customer behavior, increase digital and intelligent capabilities, and ultimately improve operational efficiency across advertising, digital marketing, CRM, e-commerce operations, and sales management to drive business growth for brands.
