iPinYou, China's leading Demand-Side Platform (DSP), wrapped up two full days as an exhibitor at the Digital Marketing Summit Seoul 2026 – one of South Korea's biggest marketing gatherings – which ran on March 24‑25. More than 1,600 attendees from agencies, brands, and tech platforms showed up, and we were right in the middle of it.
During the summit, iPinYou presented its advanced programmatic advertising solutions designed specifically to help Korean brands effectively enter the Chinese market and reach Chinese audiences with precision and efficiency. The company's flagship platform, Optimus Prime, leverages extensive media inventory coverage—over 95% of China's digital media landscape—combined with exclusive data partnerships across e-commerce, telecommunications, and retail sectors to enable data-driven, highly targeted campaigns.
iPinYou's exhibition booth became a true center of China-Korea business exchange at the event. Brands and agencies gathered there not just to chat, but to figure out how China's DSP ecosystem could help them grow – through precise audience targeting, optimized ad delivery, and real-time performance analytics.
The summit also provided ipinyou with valuable insights into Korea's rapidly evolving digital marketing trends. iPinYou also identified strong demand for cross-border advertising solutions, driven by increasing interest from Korean brands in expanding into the Chinese consumer market.
Looking ahead, iPinYou aims to develop even more tailored solutions for the Korean market, building on the connections and feedback gathered during the event. We would like to express our gratitude to all attendees, partners, and organizers who contributed to a successful and rewarding experience.
