On July 7, The MarTech Summit Hong Kong was held in Hong Kong. Grace Huang, Founder and CEO of DeepZero, was invited to serve as the lead panellist for the panel discussion titled ‘Gen AI & Marketing Automation: Transforming Content Creation and Customer Engagement.’ Together with founders and senior leaders from leading companies across finance, consumer goods, retail, MarTech, and other sectors, she discussed how generative AI is reshaping marketing.
Efficiency, productivity, and personalization were among the most discussed themes at the event. For DeepZero, however, the discussion in Hong Kong conveyed an even more important signal: enterprise AI practices developed and validated in the Chinese market are becoming a shared need for enterprises across Asia-Pacific and around the world. This also marks an important step in DeepZero's international expansion.
China’s Market has turned Enterprise AI into advanced practice
Over the past few years, China has moved quickly in adopting AI and advancing digital transformation. Intense competition, complex consumer journeys, diverse public-domain and private-domain scenarios, and large-scale data have made China one of the most demanding and efficient proving grounds for enterprise AI.
In such a market, the question for enterprises is no longer ‘whether to use AI’, but ‘how to use AI well’. At the event, Grace Huang emphasized that the greatest opportunity for enterprise AI lies in driving growth — AI for Growth. The value of AI is not limited to reducing costs and improving efficiency. More importantly, it helps companies improve conversions, faster product innovation, deeper consumer understanding, and higher-ROI marketing outcomes.
Two practices from the Chinese market support this view.
In the repeat purchase scenario for luxury brands, DeepZero’s Agentic marketing system analyzes a brand’s historical marketing campaign performance to determine the most suitable time to reach each consumer, the most appropriate benefits to offer, and the window in which repeat purchase is most likely to occur. In Mainland China, such Agent-driven consumer journeys can typically deliver an actual repeat purchase rate uplift of approximately 30% to 100%.
In the consumer insights scenario, a leading FMCG brand generates a massive volume of consumer voices every day. Through DeepZero’s DeepVOC, or Voice of Customer system, the company continuously analyzes this feedback to identify new formulation directions, consumer preferences, latent needs, and product issues. These insights are then passed on to the R&D department and ultimately transformed into effective product innovation.
What these practices have in common is that AI is no longer merely an efficiency tool for marketing departments. It is becoming part of how companies make key business decisions — from identifying growth opportunities and optimizing business decisions to connecting consumers, brands, products, and R&D.
An AI Agent Capability that works in both China and Asia-Pacific
Why are capabilities validated in Mainland China relevant to Hong Kong and to Asia-Pacific market?
After the event, Grace Huang further elaborated on this view. A large number of Asia-Pacific enterprises are headquartered in Hong Kong or use Hong Kong as their regional hub, while a significant portion of their customers and business operations are in Mainland China. For these enterprises, fragmented systems lead to fragmented customer understanding. What they truly need is a set of AI capabilities and solutions that work both in China and across Asia-Pacific.
This is precisely DeepZero’s unique position. In one of the world’s most complex and competitive markets, DeepZero has worked with many Fortune Global 500 companies to develop mature enterprise-grade AI Agent products and methodologies. At the same time, as a Hong Kong-listed company, HKEX: 2723.HK, DeepZero is based in Hong Kong and serves enterprises with business footprints across both China and Asia-Pacific.
For these enterprises, choosing DeepZero means that they do not have to choose between ’understanding China‘ and ’connecting with Asia-Pacific.‘
Full-Scale Internationalization: Bringing China’s AI Practices to the World
Starting from Hong Kong, DeepZero is advancing its international expansion.
According to Grace Huang, “We are bringing advanced AI Agent practices, together with years of deep market experience in China, as we move toward full-scale internationalization.”
This opportunity is being driven by two trends. On the one hand, global enterprises continue to localize in the Chinese market and need AI partners who truly understand Chinese consumers and China’s digital ecosystem. On the other hand, enterprise AI practices validated in China are extending outward, becoming a reference point for enterprises across Asia-Pacific and around the world as they upgrade marketing and sales decision-making.
DeepZero stands precisely at the intersection of these two trends.
Conclusion
AI marketing has moved beyond the stage of content generation and process efficiency. It is now becoming part of the core processes and decision-making of enterprise operations. In the past, marketing automation addressed how to complete workflows more efficiently. Today, AI Agents address the most complex and critical decision-making challenges in enterprise growth.
As the first Hong Kong-listed company positioned around enterprise decision-making AI Agents, DeepZero is turning ‘AI for Growth’ from a China-proven practice into a global proposition. Through enterprise-grade AI Agents serving industries across the board, intelligent capabilities validated in China are becoming the new infrastructure for global enterprise growth.
