The only Chinese vendor included in the assessment, DeepZero joins global technology leaders in the Leaders category.
IDC has released the IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment, its first global vendor assessment dedicated to agentic marketing. The report evaluates leading technology providers based on their capabilities and strategies, including product functionality, strategic direction, and real-world enterprise adoption.
Building on 17 years of AI expertise, a comprehensive portfolio of AI agent products, and a proven track record of large-scale commercial deployments, DeepZero was the only Chinese company included in the assessment. It was also the only Chinese vendor named to the Leaders category, the highest category in the IDC MarketScape assessment, placing it alongside some of the world's leading technology providers.
For DeepZero, this recognition reflects its long-term investment in enterprise AI, industry-specific expertise, and the ability to translate advanced AI capabilities into measurable business outcomes.
A New Benchmark for Enterprise Agentic Marketing
As agentic AI moves beyond experimentation, enterprises are increasingly looking for solutions that can operate within complex business environments, coordinate workflows, and deliver measurable results.
The IDC MarketScape introduces a dedicated assessment of agentic marketing providers, evaluating vendors along two dimensions: capabilities and strategies.
To qualify, vendors must demonstrate more than generative AI features or standalone automation tools. The assessment considers whether their solutions can autonomously or semi-autonomously execute marketing tasks, orchestrate workflows across systems and agents, integrate with enterprise technology environments, and operate reliably at scale.
Enterprise governance, monitoring, auditability, and human oversight are also essential considerations.
The assessment excludes providers focused solely on point solutions, foundational AI models, or technologies without demonstrated production deployments.
This distinction matters. The shift toward agentic marketing is not simply about adding AI features to existing marketing tools. It is about building enterprise-ready systems capable of moving from insight to decision and from decision to execution.
Among Seven Global Leaders
Only seven vendors were positioned in the Leaders category of the IDC MarketScape assessment. DeepZero was the only Chinese company among them.
This positioning highlights DeepZero's progress in bringing agentic AI into enterprise production environments, where technology must meet the demands of business complexity, operational reliability, and measurable performance.
Over the years, DeepZero has developed an integrated approach that connects enterprise data, industry-specific knowledge, AI-powered decision-making, and business execution.
Rather than focusing on isolated AI applications, the company has built a system designed to support complete business workflows, from understanding customer needs and identifying opportunities to executing marketing strategies and continuously improving performance.
The result is an agentic AI offering designed not only to automate tasks but also to support better business decisions and measurable growth.
DeepZero: An Enterprise Decision-Making AI Company
The IDC MarketScape describes DeepZero as "an enterprise decision-making AI company applying agentic AI to marketing and sales."
At the center of its offering is DeepAgent, a comprehensive enterprise agentic AI system comprising more than 30 specialized AI agents.
DeepAgent supports decision-making across product innovation, go-to-market strategy, social marketing, advertising, sales and customer service, and CRM.
Combining large language models with proprietary domain-specific machine learning capabilities, the system is built on a unified enterprise data foundation. It enables AI agents to work across business functions while incorporating industry knowledge and operational context.
With 17 years of accumulated industry expertise and experience serving multiple Fortune Global 500 brands, DeepZero has developed solutions for enterprises seeking to integrate AI into complex, multistage marketing and sales processes.
As the report notes, DeepZero is particularly well suited to large and midsize enterprises with sophisticated digital operations and complex decision-making requirements.
This reflects an important evolution in enterprise AI: moving beyond isolated tools toward interconnected agentic systems that can participate directly in business operations.
From AI Adoption to Measurable Business Growth
Commenting on the recognition, Huang Xiaonan, Founder, Chairman and CEO of DeepZero, said:
"This recognition reflects our 17-year commitment to developing AI-powered decision-making solutions for enterprise marketing. The value of AI goes beyond cost reduction. What matters is its ability to become part of real business workflows and translate into measurable growth for customers."
Huang also highlighted the company's progress in bringing Agentic CDP and Agentic Marketing Automation (MA) into enterprise operations.
These solutions are increasingly taking over functions traditionally handled by CRM software, helping businesses improve customer engagement, optimize membership operations, and achieve stronger commercial outcomes.
DeepZero sees its accumulated data assets, proprietary AI technologies, and deep industry expertise as long-term competitive advantages that will continue to evolve in the agentic AI era.
What's Next: Agentic AI Built for Business Outcomes
As agentic AI transforms enterprise marketing and decision-making, IDC highlights a fundamental shift: competitive advantage will increasingly depend not on individual AI capabilities, but on how effectively organizations integrate AI agents into business operations, coordinate workflows across systems, and continuously deliver business value.
Looking ahead, DeepZero will continue advancing its dual-engine strategy of Agentic Software + Agentic Marketing Services. By combining AI-powered workflow transformation with outcome-driven services, DeepZero aims to help enterprises move beyond AI experimentation toward real-world deployment and measurable business growth, while playing a leading role in enterprise transformation in the agentic AI era.
Source and Citation Notice
This article references IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment (IDC #US54113426, September 29, 2026). All page references correspond to the original report.
IDC MarketScape is a registered trademark of International Data Corporation (IDC). All references are subject to the officially published report. Distribution of the IDC MarketScape report excerpt is subject to IDC authorization.
