On August 30th, the Al-Driven Marketing Innovation and Transformation Forum was held in Shanghai, marking the official establishment of the "CElBS Al and Marketing Innovation Research Lab," a collaborative venture between DeepZero | iPinYou and China Europe International Business School (CEIBS). The inauguration ceremony of the AI Research Lab featured an address by Professor Frank BOURNOIS, Vice President and Dean of CEIBS, with appointing Professor Qi Wang, Department Chair of Marketing of CEIBS as the Director of the Lab, while Mr. Mark Xie, Co-Founder and COO of DeepZero | iPinYou, has been invited to serve as the Lab's Advisor.
CEIBS was co-founded by the Chinese government and European Union (EU) in 1994, with Shanghai Jiao Tong University and the EFMD serving as its executive partners. As China’s only business school to originate from government-level collaboration, CEIBS is committed to educating responsible leaders versed in ‘China Depth, Global Breadth’. Standing as a leader in the Martech sector in China, DeepZero | iPinYou has leveraged years of extensive experience in AI marketing technologies to deliver advanced digital marketing solutions across various sectors. This partnership aims to integrate academic research with commercial practice, exploring innovative applications of AI in marketing to advance and transform the industry.
Professor Frank highlighted marketing as one of the fields with the most potential in AI commercial applications. He noted that, the word "collaborative" in English contains "lab" within it, reflecting how, within a laboratory setting, we typically engage in concerted teamwork, diligently striving to advance the application of AI-related technologies to achieve innovations in the marketing field. Thus, from this perspective, "lab" can also be seen as a symbol of collaboration. Expressing gratitude to DeepZero | iPinYou's strong support, Professor Frank looked forward to the fruitful achievements that would emerge from the partnership between the school and the company.
Mark Xie, Co-Founder and COO of DeepZero | iPinYou, expressed his honor in partnering with CEIBS and shared the initial intent behind establishing the "CEIBS AI & Marketing Innovation Lab": "In this rapidly changing era, we must know the importance of adapting to myriad changes with a promising strategy. DeepZero | iPinYou is keen to leverage the research strengths of CEIBS professors to discern the enduring essence and principles of marketing, using new technology to help brands tackle the complex marketing challenges."
Mark noted that during his time at CEIBS, he learned a great deal from both his classmates and professors. He views the Lab as an open platform and looks forward to welcoming more alumni enterprises, leading brands, and solution providers to join, collectively creating successful models of AI innovation in marketing and elevating the marketing standards in China.
After the inauguration ceremony, Professor Qi Wang, Mr. Mark Xie, and Mr. Tiger Shang (General Manager of Data Technology Center in Yili Group) presented keynote speeches on AI and marketing innovation practices. Professor Yi Lu, Assistant Professor of Marketing in CElBS, moderated a panel discussion with some industry leaders such as Mr. Xianwei Bao (Senior Vice President of H World), Mr. Le Zhang (Chief Information Officer Of ELLASSAY), Mr. Andrew Yang (Co-founder of Mogic Ai), and Mr. Wilson Wang (VP of Marketing Consulting at DeepZero | iPinYou).
Following this forum and inauguration ceremony of CElBS Al and Marketing Innovation Research Lab, we are looking forward to seeing the new chapter in AI marketing practices in China, merging top-tier academic and industrial collaboration!
