On September 25th, the Global Digital Marketing Summit (GDMS), a highly-anticipated event in the marketing industry, celebrated its 10th anniversary in Shanghai. Among the distinguished attendees was Mark Xie, the co-founder and COO of DeepZero | iPinYou, who was invited to deliver an engaging keynote presentation at the main venue of the summit.
In his speech titled "6 Case Studies on Building AI Marketing Decision-Making Capabilities to Drive Business Growth," Mark showcased iPinYou's exceptional services across six industries, including luxury goods, retail, FMCG, automotive, home appliances, and pet supplies. Each case was closely tied to business scenarios, demonstrating how DeepZero | iPinYou's products tackled their challenges in both the public and private domains, significantly improving business performance.
Mark mentioned some common challenges such as engaging audiences during member-only festivals, optimizing coupon distribution to increase sales volume and ROI, enhancing customer engagement and purchase intent for pet food by focusing on lifecycles, leveraging first-party data and third-party e-commerce platform data for off-site traffic generation in FMCG, and employing Xiaohongshu's analytics to select optimal KOLs for home appliance brands, ultimately improving e-commerce interaction and purchase metrics.
These cases demonstrated that brands, whether operating in public or private domains, can confidently rely on full-funnel business data to identify and select outstanding solution providers amidst the rapidly evolving digital marketing landscape.
In a post-summit interview with NetEase News, Mark emphasized that an increasing number of brands are seeking to drive business growth through refined operations and data-driven approaches to grow against economic headwinds. He stressed the importance of innovation both internally and externally, advocating for an inclusive attitude that encourages partners up and down the supply chain to propose novel solutions and continuously refine collaborative outcomes.
Following the establishment of the "CElBS Al and Marketing Innovation Research Lab" in collaboration with CEIBS and the strategic partnership with China Resources and Jiuzhang Data earlier this year, iPinYou looks forward to further collaborations for mutual benefit. We also invite and encourage clients to innovate, share the latest marketing challenges, and explore superior solutions to drive business growth.
