Last Thursday, iPinYou workshop: Activating Audiences within China - Understand the Chinese Media Landscape and How to Activate Audiences within China, was successfully held in Dubai, gathering a curated group of advertising agencies, brands, and media professionals to explore the dynamic Chinese market. It was a day filled with valuable insights, strategic discussions, and a shared vision for success in China.

  • Key Takeaways:

Chinese Media Landscape: iPinYou European General Manager, David Nottingham, introduced the rapidly changing media ecosystem in China. He delivered an insightful session on the Chinese media landscape, which was a guide to understanding the trends shaping China's digital future. David's expertise provided a clear path for navigating the complexities of China's digital platforms, enabling attendees to understand the setup of China's omni channel.

Chinese Tourism and Travel Data: Adam Vandenberg, iPinYou Director of the EMEA region, delivered a detailed analysis of the audience segments of post-pandemic Chinese travellers and the latest trends in Chinese tourism and travel within the Middle East. With China's outbound tourism market booming, this information is priceless for brands aiming to capture the attention of Chinese travelers. Following the detailed insights, Adam shared several case studies about how to leverage the power of big data to target Chinese travelers, covering OTT, KOL, Telecom data and China Civil Aviation data (CAD).

  • iPinYou's Commitment:
    We understand that entering a new market comes with its challenges. That's why we offer tailored solutions that align with your brand's unique needs and objectives. At iPinYou, we are dedicated to empowering brands to achieve your campaign KPIs and maximize ROI in the Chinese market. Our data-driven approach ensures that your brand's entry into China is strategic, effective, and results-oriented. Know more at Martech Built For China | iPinYou.


  • Contact Us:
    If your brand is looking to tap into the vast potential of the Chinese market, iPinYou is your partner. Don't miss out on the opportunity to grow your brand in China.