December 2nd saw the successful holding of the "Management Innovation and Investment Opportunities in the AGI Era" forum in Shanghai. Hosted by the CEIBS AI and Marketing Innovation Research Lab, the forum convened elites from academia and industry to discuss the innovative applications of AI technology in industry business and future opportunities.
DeepZero | iPinYou is one of the co-founder of the CEIBS AI and Marketing Innovation Research Lab and a leader in China's Martech industry. Kyrie Wang, Business Partner at DeepZero | iPinYou delivered a keynote speech titled "AI Marketing Driving Business Growth," which explored innovative applications of AI in marketing and promoted the development and transformation of the marketing industry through a fusion of academic research and business practice.
Kyrie shared six case studies demonstrating how DeepZero | iPinYou's AI product systems and algorithmic models have helped leading FMCG, retail, beauty, automotive, and luxury clients achieve business growth.
These cases included innovative applications of DeepZero | iPinYou's "data and media integrated" solutions for driving new customers, as well as best practices in engaging customers with CDP, MA, and algorithm platforms ranked as "market leaders" by authoritative institutions. "DeepZero | iPinYou is committed to providing new engine for business growth through core capabilities in AI algorithms and innovative solutions. Our focus extends beyond just technology; we highly value the integration of technology with business applications," he stated.
As a national specialized and innovative "Little Giant" enterprise, DeepZero | iPinYou was honored to become a founding member of the CEIBS AI and Marketing Innovation Research Lab in August this year. Mark Xie, Co-founder and COO of DeepZero | iPinYou (CEIBS EMBA08 alumnus), attended the research lab's unveiling ceremony and delivered a keynote speech. This research lab aims to combine industry, academia, and research to explore the potential of AI in digital marketing and apply innovative research findings to practice, addressing new challenges brought by the AGI era.
As global digitalization advances, AI is reshaping industries at an astonishing speed. Professor Qi Wang, Professor of Marketing, Department Chair (Marketing) of CEIBS, Director of the CEIBS Al and Marketing Innovation Research Lab, delved into the current and future trends of AI applications in marketing during her opening keynote speech.
Professor Wang noted that AI applications in marketing are becoming increasingly diverse, including market user insights, marketing communication, sales, customer management, and strategic marketing decision-making. She highlighted a recent simulation exercise in an FMBA class utilizing DeepZero | iPinYou's MA product and model, where students created predictive models using consumer historical purchase behavior tags provided by DeepZero | iPinYou, to precisely forecast user purchase intentions over a future period. Based on the user segmentation generated by the predictive model, DeepZero | iPinYou's MA could automatically match promotional strategies for reactivating users with tailored reach approaches. After becoming a co-founder of the CEIBS AI and Marketing Innovation Research Lab, DeepZero | iPinYou is making its first attempt to empower teaching and research with its commercial practices.
This forum also featured industry leaders including Ms. Tingting Wang, Head of Pan-Internet Operations of ByteDance Volcengine, Mr. Shichun Wu, Founding Partner of PlumVentures, and Mr. Mafeng Xiao, Founder of the AI + recruitment platform TTC. They engaged in in-depth discussions on topics such as "Big Models and Management Philosophy," "Investment Logic in the AGI Era," and "Innovations in Recruitment Scenarios," offering rich industry insights and valuable practical experiences.
This successful forum proved the profound influence and significance of the CEIBS AI and Marketing Innovation Research Lab in facilitating industry exchange, sharing cutting-edge knowledge, and stimulating innovative thinking. Looking ahead, DeepZero | iPinYou will continue to collaborate with CEIBS, exploring the possibilities of the AGI era. We will not only share the worthy AI marketing cases over a decade with alumni enterprises, but also assist CEIBS to bring AI marketing to class practices and research, utilizing new technologies to help brands tackle the increasingly complex challenges of marketing business.
