China delivered more than half the global growth in luxury spending between 2012–18 and is expected to deliver 65 percent of the world’s additional spending heading into 2025, according to research based on UnionPay transaction data for the 2019 McKinsey China Luxury Report. The huge market brings a great opportunity for luxury goods brands. With 12 years of experience, DeepZero | iPinYou has helped many leading luxury goods brands adopt advanced technologies and increase the efficiency and effectiveness of their marketing and media buying. Here we present our solution for the luxury goods industry.
"We all know China is winning half the luxury world"
Having grown up in step with China’s emergence as a global superpower, young Chinese luxury goods consumers are the driving force of the huge market. In order to have a market share of this “winner takes all” market and get the attention of young consumers
"We understand luxury goods brands are facing four challenges"
Here we present our solution of" All Media Coverage+All Data Support+Whole Process Optimization"
First of all, we help brands define high-value customers and group them based on their attributes
Next, we help brands to reach their target audiences to the largest degree
Meanwhile, we pick groups of audiences with better campaign performance and target lookalike audiences during campaigns. We apply real-time retargeting technology for audiences at every stage to enhance your brand awareness
Finally, after customer landing on the official website or online stores, based on the feedback of campaign data, we help brands build their own attribution model to further optimize results.
