As the first programmatic platform announced partnerships with Tencent Video, Tencent News, Tencent Sports, WeChat, QQ Music, and QQ Browser, the in-depth cooperation with Tencent allowed DeepZero | iPinYou to deliver thousands of successful campaigns on Tencent platforms across PC, Mobile, Social Media and OTT channels. The partnerships also allow advertisers to access Tencent inventory via DeepZero | iPinYou’s AlphadeskTM, a one-stop intelligent marketing management platform.
Tencent Holdings Ltd. is a Chinese multinational conglomerate holding company whose subsidiaries specialize in various Internet-related services and products both in China and globally. Their integration with DeepZero | iPinYou, the leading MarTech solution provider in China, makes it easier for brands to get a comprehensive review of all ongoing campaigns across media and platforms.
Grace Huang, founder and CEO of DeepZero | iPinYou, stated, "DeepZero | iPinYou values highly the integration with Tencent. The various internet-related services Tencent provides, with social and entertainment-oriented and information-hosting nature, allow DeepZero | iPinYou to offer clients more integrated advertising solutions to boost business growth."
Social media advertising- WeChat
WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. With the ability to reach a billion high-quality users WeChat banner ads and WeChat moment ads offer advertisers one of the most premium and authentic social marketing formats in China. iPinYou helped one international e-commerce client retarget shoppers on social medias including WeChat to bring them back to its mobile app to complete purchases. The campaign generated 3.5 times more return on ad spend compared to traditional portal remarketing campaigns.
Video advertising – Tencent Video
Tencent Video is a Chinese video streaming website owned by Tencent. As of March 2019, Tencent Video had over 900 million mobile monthly active users and 89 million subscribers. Brands can do pre-roll, mid-post-roll, banner display ads, and video ads on Tencent Video and drive audiences to a landing page via DeepZero | iPinYou’s Adexchage platform. Mondelez, one of the first clients to access Tencent Video via AlphadeskTM, ran a campaign for Oreo in dozens of cities in China.
Native advertising – Tencent News
The smartphone-first demographic across China has shifted people from search websites to apps when browsing for news. Tencent News is now the top mobile news app with 150.6 million monthly active users, followed by Toutiao and Tiantian (also owned by Tencent). According to DeepZero | iPinYou operator’s data, news apps ranked 3rd place in all categories of apps during the COVID-19 outbreak in China. The in-depth cooperation between DeepZero | iPinYou and Tencent News allows advertisers to incorporate these hero news apps into their campaigns.
Other medias integrated with us
