DeepZero | iPinYou is thrilled to announce that Philips has chosen us to build a one-stop intelligent data management platform.
As part of the partnership, DeepZero | iPinYou will help Philips govern an enormous amount of data accumulated from its previous online and offline marketing activities and build a unified CDP/DMP for thousands of product lines’ management. The Philips-DeepZero | iPinYou partnership pairs data management with intelligent decision-making and builds a benchmark for digital solutions in the household appliances market.
About AlphaData™ (DMP/CDP)
One-Stop Intelligent Enterprise Data Management Platform
With rich data processing experience built over the years, DeepZero | iPinYou helps companies build their first-party data management platform and enables them to manage first-party (user) data, second-party (media) data, and third-party (external partner) data comprehensively. It also helps companies integrate private-domain and public-domain data for maximum data utilization by leveraging DeepZero | iPinYou’s data onboarding technological strength accumulated over many years, and supports them in decision-making by providing them with strategy proposals based on insights into media value and audience behavior and complete attribution model.
AlphaData™: One-stop data onboarding across private and public domains
AlphaData™ enables companies to manage first-party (user) data, second-party (media) data, and third-party (external partner) data comprehensively and helps them integrate private-domain and public-domain data for maximum data utilization by leveraging DeepZero | iPinYou’s data onboarding technological strength accumulated over many years, thereby generating more comprehensive insights and analysis in effective response to all their data management needs.
AlphaData™ algorithm models enable intelligent decision-making
AlphaData™ offers multiple algorithm models that make data analysis more thorough and intelligent to effectively support intelligent business decision-making. It is capable of not only cluster analysis, lifecycle analysis, and value rating but also predictive analysis, intelligent media analysis, and creative analysis, among others. Besides, AlphaData™ is architecturally open and supports interfacing with proven leading external tools and clients’ internal applications.
AlphaData™ omnichannel closed loop enables data activation and continuous optimization
The user-centric AlphaData™ can help companies by building a complete closed-loop that starts from the source of data and covers everything from data collection to data cleansing, data onboarding and the establishment of a labeling system, to user segmentation and management, and data activation and data re-collection after utilization.
