On September 22, DeepZero | iPinYou, the largest DSP platform in China, released the cross-screen DMP for SMEs in Beijing tailored for small and medium-sized enterprises. This is another important next step after DeepZero | iPinYou unveiled its DSP designed for small and medium-sized enterprises. This product is a cloud-based SAAS platform aimed at improving an advertiser’s use of data: eliminating data loss, and better using data to enhance optimization performance and insights analysis. Hundreds of advertisers and agents from small and medium-sized enterprises as well as about 40 well-known media reporters were present to witness the introduction of DeepZero | iPinYou DMP.
Grace Huang, founder and CEO of DeepZero | iPinYou said at the meeting: "Those who possess data win. Based on eight years of experience in managing and using data and with experience working with tens of thousands of small and medium-sized enterprises' demands, DeepZero | iPinYou can create the most suitable data management platform for the needs of small and medium-sized enterprises. Today, some small and medium-sized enterprises can only use basic data analysis tools and CRMs to assist their marketing decisions, which is neither up-to-date with the era of big data nor aligns with how large-size enterprises operate. Therefore, DeepZero | iPinYou decided to invest nearly 100 million RMB to help small and medium-sized enterprises build their data management capability, which allows them to create their own data collection, management, analysis application, etc. for improved, data-infused marketing decisions. " The release of this product will not only benefit numerous small and medium-sized enterprises but also will play a leading role in promoting healthy development within the entire big data marketing ecosystem.
Mark Xie, founder and COO of DeepZero | iPinYou, said that within the entire programmatic advertising industry, data management platforms take on the most important role. The combination of a data management platform and a DSP platform can maximize efficiency and improve performance for small and medium-sized enterprises, customizing the ad experience based on user/circumstantial data.
At the same time, DeepZero | iPinYou DMP for SMEs is designed to work along with DeepZero | iPinYou’s self-service DSP platform, so that DeepZero | iPinYou’s 830 million cookie data and more than 700 million mobile user data can best help small and medium-sized enterprises achieve efficiency and results for their marketing campaigns.
In addition, DMP for SMEs has a strong technical infrastructure, forming strategic cooperation with Microsoft Azure’s cloud services to best manage client’s data with the highest quality. In addition, the cloud service-based structure makes reading and deploying customer data quicker and more flexible to help achieve "safe and trustworthy data with convenient data deployment".
