At the recent 2024 China Advertising Forum & GTR Insight Summit, a pivotal development in the Martech industry unfolded with the inauguration of the "Brand Marketing Ecosystem Safety Service Center," spearheaded by the China Advertising Association (CAA). DeepZero | iPinYou, a titan in the realm of Martech as an innovator and pacesetter, is honored to be appointed as one of the charter members of this service center.
As digital advertising soars to new heights, the brand marketing ecosystem is met with numerous challenges. Ensuring the safety of this ecosystem has become a crucial basis for the sustainable growth of digital advertising. Over the years, DeepZero | iPinYou has garnered widespread acclaim from brand clients and industry peers alike with its cutting-edge data processing technologies and premium services in intelligent marketing and performance optimization. This appointment is not only an affirmation of our industry leadership and market influence, but also a high recognition of iPinYou's contributions to maintaining brand marketing ecosystem safety and promoting the healthy evolution of the advertising sector.
The establishment of the "Brand Marketing Ecosystem Safety Service Center" by the CAA, a national authority in the industry, aims to build a robust brand marketing ecosystem. It brings together the superior resources from various domains, including brands, technology, legal, and ESG, to guide companies in innovating data validation, brand safety, and social responsibilities.
Looking ahead, the Service Center will launch numerous unified industry data products and customized services, providing professional support in fact analysis, direction of evidence presentation, and evidence evaluation for advertising transaction participants, as well as the judicial system. Furthermore, it will encourage brands to integrate values such as environmental protection, social responsibility, and sustainable development into marketing efforts, creating a win-win ecosystem that sustains long-term brand value and high-quality, sustainable growth of the internet advertising industry.
Within a compliant framework, DeepZero | iPinYou, as an industry frontrunner, is eager to continue exploring new technologies and enhancing capabilities in security monitoring, anti-cheating, and system stability. The company is committed to elevating industry standards in collaboration with industry associations and enterprises along the supply chain, aiming to boost the efficiency and effectiveness of digital marketing for brands, thereby promoting a new quality of productivity.
Since its establishment in 2009, DeepZero | iPinYou has focused on improving traffic quality and ad performance by filtering out low-quality and invalid traffic, ensuring that advertisers achieve maximum ROI with every campaign launch. The company is committed to delivering genuine business value to brand partners and striving for mutual growth. With mature products and solutions, a strong service ethos, and over a decade of industry expertise, DeepZero | iPinYou has provided reliable business support to leading clients in sectors such as retail, automotive, FMCG, beauty, and luxury brands.
As a member of the service center, DeepZero | iPinYou will continue to actively engage in the center's initiatives, promote the unification of data standards, the enhancement of regulatory systems, and the deep integration of ESG principles with marketing. This collaborative effort aims to contribute to a fair, just, and transparent advertising landscape.