
Keep on Tracking
With a full vision dashboard in iCM, brands can have a comprehensive view from click to conversion in different channels, so that you can track and optimize media strategy in real-time.
iCM is an omnichannel campaign management platform that monitors advertisement efficiency and media planning to achieve optimum budget distribution with efficiency, effectiveness, and intelligence.
With a full vision dashboard in iCM, brands can have a comprehensive view from click to conversion in different channels, so that you can track and optimize media strategy in real-time.
To realize cross-channel operation and help with better strategies, iCM can compare all data between the same type of channels, such as e-commerce platforms - JD and Tmall, search engines, displays, etc.
With real-time automatically calculated data such as KPI and ROI, brands can come up with media strategies beforehand as well as adjust the input to different media in the process.
With mature reporting API, we display our brand marketing performance in real-time through e-commerce, media display, search, KOL marketing, outdoor, etc.