As a leading Chinese Martech company, DeepZero | iPinYou’s CDP product was awarded “Top 10 Innovative Martech Product”, and its best practice of Nivea was awarded “Top 10 Influential E-commerce Marketing Case” at Marketing Awards 2020 in Beijing, China.
Uphold the principle of “Openness, Justice, Neutral”, the Morketing award has come to its 5th year and for this year’s award, Morketing launched an industry expert review mechanism consisting of media practitioners and representatives of academic or industry institutions. More than 320 enterprises attended the Award Ceremony and competed for the 11 awards.
“Top 10 Innovative Martech Product”- Build a benchmark for “Data empower growth”
The continuous development of big data, cloud computing, and AI technology drove the rapid evolution of China’s digital landscape. The emergence of new digital solutions and the development of online platforms has helped brands to attract a large number of new users in the earlier years. But as consumer penetration neared a penetration plateau, brands quickly encountered the obstacle of business growth. Having approached the limits of business growth, brands pivoted a new way to spur growth: building a digitalized system for business growth. As an industry-leading Martech brand, DeepZero | iPinYou has provided digital growth solutions for companies across various industries. The core competencies of DeepZero | iPinYou CDP product range from user data integration, private domain traffic activation, and user growth-driven. With the structure of “data + business” middle platforms, DeepZero | iPinYou’s built CDP for leading brands including BMW, Guangqi Honda, Geely, Philips, Friso, Shishido, and Metro, which set up a benchmark for automotive, FMCG, beauty, and retail industry.
“Top 10 Influential E-commerce Marketing Case”- an award for best performers of EC platforms.
The Nivea 618 annual shopping festival program operated by DeepZero | iPinYou was awarded both the Marketing award and the 13th ROI award. DeepZero | iPinYou helped Nivea improve its consumer advancing rate and impression conversion rate and increased its consumer fertility by nearly 50%. As a result, Nivea attracted more than 10 million new customers and promoted brand awareness whole domain marketing solution.
With more consumers shifting from offline to online channels, brands are realizing the importance of consumer lifetime value management. For middle and large-size companies, intelligent data management and digital growth strategy are at the core of their CDP and DMP.
Winning the awards of Top 10 Martech Product and Top 10 EC Marketing Cases affirmed DeepZero | iPinYou’s leading role in enterprise digital transformation. For companies looking to implement digital growth strategies, DeepZero | iPinYou provides comprehensive solutions for clients to build consumer and data management products and accelerate their digital transformation.
