DeepZero | iPinYou announced recently that it has received two awards from the ROI Festival. Together with the world-leading FMCG brand, Mondelez, DeepZero | iPinYou won the silver award in AI Marketing User Segmentation. The honor was presented to DeepZero | iPinYou by ROI at the 2020 13th ROI Festival, held in Shanghai on October 22nd.
Established in 2008, the ROI Festival has become the largest and most influential business creativity award in the Asia region, as well as the most influential Chinese award for global recognition. This year, nearly four thousand outstanding marketing cases have been submitted by 700+ professional creative agencies, media agencies, and media companies.
Featured at “Restart Growth”, the ROI Award amplified the importance of AI+ data technology’s application in business scenarios. The award of AI Marketing User Segmentation is in line with the trend of a huge consumer shift from offline to online channels since the outbreak of Covid-19, raising the need for brands quickly to implement digital growth strategies and to make the most of their “consumer digital assets”.
Named “ Hottie Oreo RED ignite Chinse New Year marketing battlefield”, the award program segmented, labeled, and profiled more than 1 billion Mondelez users through DeepZero | iPinYou’s patented label system and user segmentation ability. Consumer segmentations were developed based on demand space and cultural insights which then sent different product messages and new year blessings to different audiences.
To deliver a personalized journey, DeepZero | iPinYou adopted next-level personalization at scale by providing effective creative, and efficient production, and RTO media to drive conversion harder. Over 1,500 creative banner variations were produced using automation and delivered to precisely targeted audiences at the most relevant moments. DeepZero | iPinYou also adopted multi-dimensional, real-time optimization based on both ad interests and purchase intention to boost media and creative effectiveness.
After optimization, the campaign achieved amazing success, purchase intention improved by 34%, New consumer recruitment increased by 32% and Gross Merchandise Volume (GMV) increased by more than 17%.
In the post-Covid-19 world, the convergence of offline and online has been massively accelerated and user management has been amplified in importance. The best practice of Mondelez fully sync consumer IDs to the CDP to accelerate brand asset digitalization and establish a long-term communication strategy with consumers. DeepZero | iPinYou helped Mondelez unparalleled mined user data and realized billions of user segmentation, creatives batch production, and precise delivery through innovative martech powered by AI+ big data.
The COVID-19 pandemic has hit all industries hard, it taught us that most consumer goods companies still are at the early stages of the digital learning curve—and quickly need to pick up the learning pace. More and more brands are facing massive but disparate user data, suggesting an unclear road ahead for sales growth and introducing a few critical questions for brand owner executives. To manage their data more effectively, brands need a data partner that can build an intelligent enterprise data management platform to help them realize digital transformation.
DeepZero | iPinYou has provided digital and data management services to more than 2,000 clients across various industries including e-commerce, FMCG, automotive, IT, finance, tourism, real estate, and gaming. DeepZero | iPinYou’s excellent service has been reaffirmed by the ROI Award and the company is dedicated to empowering enterprise digitalization and business growth.
