We are pleased to announce that we have received two golden awards, the Marketing Tool Golden Award and the Marketing Best Practice Golden Award. The awards were presented to DeepZero | iPinYou by TopDigital at its 8th Innovative Marketing Award Ceremony, held in Shanghai on July 2nd. DeepZero | iPinYou’s CDP solution, also known as enterprise data management platform-- AlphaData™, was the only data management platform that was invited to showcase at the ceremony.
The TopDigital Innovative Marketing Award was introduced to acknowledge and reward the exceptional work and the results gained by the digital marketing solution providers, in the face of an ever-increasing competitive market. In 2020, TopDigital introduced its “Innovative Marketing Growth Model” for the first time. The model along with the award seeks out the leading lights of the digital marketing industry, looking for those whose product innovation, execution, business value, and sustainability have helped them achieve success in an increasingly challenging corporate climate.
The TopDigital Innovative Marketing Award brings together nearly a hundred of industrial leaders, experts and specialists, and senior media professionals to honor the key players in digital marketing. DeepZero | iPinYou’s enterprise data management platform - Alphadata™ and its Suning best practice received golden awards among nearly 3000 works from 638 companies.
DeepZero | iPinYou’s one-stop enterprise data management platform is the fill-in-the-blank solution of the market.
Enterprise marketing has been redefined by technological innovation of big data, cloud computing, and Artificial intelligence. Nowadays, companies are looking for integrated marketing that can broaden audience reach and achieve effective marketing measurement with data management platforms.
DeepZero | iPinYou has provided data management services to clients from the automotive industry like Guangqi Honda, and BMW, and clients from FMCG like P & G, Pepsi and many other industries including e-commerce, IT, finance, tourism, real estate, and gaming. DeepZero | iPinYou’s data management product leadership is also accredited by Forrester Research, one of the most influential research and advisory firms in the world. In its “Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019” report, DeepZero | iPinYou was chosen as one of the three most important Chinese DMP providers across APAC. More importantly, DeepZero | iPinYou was listed as the leading DMP provider in the “Strong Performer” quadrant, gaining the highest score among Chinese DMP providers in the product strategy index.
Paul Xu, VP of the Account Growth Department at DeepZero | iPinYou is presenting Alphadata™ at the conference
It overcomes data challenges and drives smarter marketing decisions
When companies set about streamlining their data management, they often find that data is spread across different departments, stored in silos. Often, they become aware of their need for a platform to manage all of that data in one place. For instance, a giant multinational wholesale chain store found that its data comes from multiple channels including offline shopping malls, WeChat, Apps, online shopping stores, Tmall, official website, newsletters subscription, email, SMS, and paid media. DeepZero | iPinYou helped this wholesale chain build a platform that integrates all first- and third-party data. By creating a tailored tagging system called “Super ID”, it can “match” their offline members’ profiles and the online presence of those users. It can dramatically improve cross-channel marketing insights and attribution, expand target audience size, and ultimately drive membership growth.
Business growth is the ultimate target for onboarding customer data. With data from multiple sources onboarded, AlphaData™ can maximize data usage in multiple ways. Based on the online and offline data of customers’ consumption habits, the platform can locate target users, learn about their preferences through their portraits, and gain insight into their interests and consumption habits. By analyzing existing members, DeepZero | iPinYou’s platform can expand the scope of potential members by finding lookalike audiences. Meanwhile, with the possibility to evaluate media performance, marketers can optimize media strategy and make smarter decisions.
