DeepZero | iPinYou was presented with the prestigious ADMIC Award on July 12th at the ADMIC Auto Digitalization and Marketing Innovation Conference. DeepZero | iPinYou won the hotly contested prize over nominees such as vendors of Jeep, SAIC Volkswagen, FAW Toyota, Porsche, and AWS. Together with Geely, DeepZero | iPinYou’s case study of “Geely’s Digitalized Marketing Driven by Data Management Platform” wins the Annually Vendor of Automotive Digitalized Marketing Award.
ADMIC award was launched by iDigital China, an Asia-based leading events organizer, that is committed to creating business partnerships, knowledge sharing and networking opportunities for digital marketing industry players. This year’s ADMIC award honors individuals and enterprises that make major contributions to the industry through the COVID-19 pandemic.
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Efficiently accumulating data assets empowers a close-looped full cycle of data activation
AlphaData™, the customized CDP/DMP build for Geely by DeepZero | iPinYou, is an innovative step for Geely’s data management and digitalization practices. Continuously growing stocks of campaign data, sales leads, test-drive and sales data in heterogeneous software and systems present a particular challenge for Geely to truly activate its data asset. Geely has to collect and consolidate data from their different stores and various brands for their different ERP, CRM, and SCM systems. DeepZero | iPinYou helped Geely build a system that makes this process perform smoothly and accurately, allowing targeted decisions to be made within the framework of business intelligence.
As one of the auto companies that are seeking to transition from traditional mechanical systems towards software-intensive systems, Geely breaks its data silos by implementing data management solutions, which lay the foundation of its digitalization.
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A data-driven business growth platform
The amount of data available to Geely is daunting and they need to find a way of collecting and analyzing it, so data-driven decisions can be made. DeepZero | iPinYou’s AlphaData™ allows Geely to do smart analysis and modeling, which significantly improve their data-driven decision-making of business scenarios like media efficiency and high potential customers’ touchpoints analysis. Having built such a platform, Geely can begin to leverage historical data to analyze each media’s performance and ROI, and eventually achieve optimized campaign results will fewer budgets.
Meanwhile, DeepZero | iPinYou helped Geely build a tailored tagging system that profiles their TA. The tagging system can accumulate historical and real-time data efficiently, which allows them to leverage the profiling to reach their TA in all domains and enhance customer experience.
DeepZero | iPinYou’s Data management solution has served various clients in the automotive sector. Now, DeepZero | iPinYou’s AlphaData™ can provide automakers with functions of effective visitor evaluation, leads scoring, and relative business interface. This technology platform can also help automakers with 4S store site selection, supply chain optimization, and smart identification of leads.
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A platform that truly empowers enterprise digitalization
The Geely best practice is another application of DeepZero | iPinYou’s data management platform- AlphaData™ in the automotive sector. By building a data management platform that integrates full cycle data, and having a unified interface of multidimensional data from various sources, Geely can make algorithm-driven decisions, Geely has taken a firm step in its digitalization process. Winning this year’s Annually Vendor of Automotive Digitalized Marketing Award signifies Geely’s milestone in its digitalization process, and as Geely’s partner, DeepZero | iPinYou will continuously commit to helping automakers adopt advanced technologies and build data-driven business growth systems.
