We are excited to announce that our CMP (content management platform) has been voted “Best Content Marketing Product of the Year”. The award was presented to DeepZero | iPinYou by VMarketing China at the Jincheng Award Ceremony on July 29th.
The esteemed Jincheng Award aimed to acknowledge and reward the exceptional work of Martech providers, in the face of an ever-increasing competitive market. With data playing an increasingly important role in today’s marketing, brands are paying more attention to Martech and data asset accumulation. Launching by hero marketing media VMarketing China, the Jinlian Award seeks out the leading lights of Martech players, looking for those whose product, team, and platform have helped brands successfully manage their creatives and content.
Finding the growth path of content data asset value
DeepZero | iPinYou’s Pyramid Methodology considers “user-touchpoint-content” to be the three key elements for enterprise data assets. Based on the methodology, DeepZero | iPinYou developed a product matrix of a one-stop intelligent enterprise data management platform- AlphaData™（CDP/DMP）, a one-stop intelligent media management platform - AlphaDesk™, and an intelligent content engine – CMP.
The three of them manage enterprises’ users, touchpoints, and content, allowing brands to manage full-cycle data. Powered by digitalized touchpoints, content, and marketing events, advertisers can leverage smart decision-making platforms to drive business growth and increase data asset value.
Content data asset accumulation
In the digital age, consumers demand highly convenient and personalized experiences. With the explosion of rich media, video, WeChat official accounts, newsfeeds, short videos, live streaming, and e-commerce sites, interactions between brands and consumers have also shifted from one-way communication to a two-way interactive model at which content is the core. With more than 12 years experience of serving brands, DeepZero | iPinYou believes brands are facing three pain points of content management:
Asset accumulation:
While companies expand their interaction channels with customers, it is of great significance to manage cross-channel creatives. Fragmented customer touchpoints and high staff turnover rate result in un-unified creative management and loss of creative assets.
Efficiency:
With thousands of creative sizes required by various media, marketers need to be able to quickly produce a creative for a coming campaign, make simple layout changes to a creative (adding or replacing an element, or changing the tone of creatives), and easily edit content on existing creatives
Effectiveness:
Without a good integration between the content management platform and the brand’s CDP or other ad-serving platforms, advertisers may find they are in a situation where creatives “are produced but not managed” and continuous campaign optimization is not possible. Advertisers need a CMP that offers a series of functions that allow them to scientifically evaluate advertising results from a closed-loop point of view.
AI-driven content batch production
Based on years of data governance experience, DeepZero | iPinYou built its CMP product, helping brands manage their data asset and solve business pain points. Leveraging on unified management of contents, creatives, and elements, DeepZero | iPinYou CMP covers a range of functions that are designed for real business scenario applications.
Aiming at business scenarios of creative production, real-time data feedback and optimization, full cycle data onboarding, strategy formulation and optimization, and cross-platform management, DeepZero | iPinYou CMP covers a range of functions, from creative batch production and management to generating creative insights on creative performance
AI-driven content batch production:
DeepZero | iPinYou CMP’s batch production function enables advertisers to batch-produce pictures and video creatives, which improves efficiency and reduces time and labor costs at the same time. With the ability to identify different layers in a PSD file, DeepZero | iPinYou CMP enables one-click picture resizing, as well as creative elements adjustments. For video batch production, it can automatically produce various versions of videos with different resolutions, video lengths, and formats, and transform horizontal videos into vertical ones with one click
Full cycle one-stop management:
With media and e-commerce data onboarding, DeepZero | iPinYou CMP offers a series of functions that allow advertisers to scientifically evaluate advertising results from a closed-loop point of view.
Real-time smart decision-making:
Relying on real-time data feedback, DeepZero | iPinYou CMP can identify creatives with better performance and apply them in future campaigns. The AI-driven decision-making engine can continuously improve its prediction model by deep learning technology.
Growth, efficiency and effectiveness
DeepZero | iPinYou’s CMP helps brands increase marketing efficiency and effectiveness. It does this by analyzing, testing, and selecting the most effective design and content elements that drive the best-performing creative.
DeepZero | iPinYou has provided content and data management services to clients across various industries including e-commerce, FMCG, retail, and healthcare. A global leading FMCG company increased its CTR by 34% by utilizing DeepZero | iPinYou CMP’s creative elements analysis function.
Winning the award of “Best Content Marketing Product of the Year” has reaffirmed DeepZero | iPinYou’s product’s industry-leading role. DeepZero | iPinYou will continuously build products and platforms that power enterprise digital transformation. DeepZero | iPinYou is looking forward to cooperating with Kantar and exploring more possibilities in the area of data convergence and modeling.“
