We are thrilled to announce that our best practice with Geely Auto “Innovative Digitalized Marketing Driven by Consumer Data Platform” was named the Golden Case Award, while the best practice “Nivea attracted 10 million new users during the 618 annual shopping festival” won the silver case award. The esteemed award was presented to DeepZero | iPinYou by Unique Capital at the 2020 Unique Festival and Awards. The respective honors came despite some stiff competition from many other vendors and DeepZero | iPinYou is once again proud to be at the top.
Launched by Unique Capital and Martech industry experts, Unique Awards recognize and honor the best practices in the Martech industry, whilst promoting the digitalization of content creatives, sales conversion, and user management. The 2020 Unique Festival and Awards brings together hundreds of industrial leaders, experts and specialists, and senior media professionals to honor excellent cases and the company that built those cases.
In the best practice with Geely Auto's “Innovative Digitalized Marketing Driven by Consumer Data Platform”, DeepZero | iPinYou helped Geely build a system that collects and consolidates data from their different stores and various brands for their different ERP, CRM, and SCM systems. The platform allows Geely to do smart analysis and modeling, which significantly improves their data-driven decision-making of business scenarios like media efficiency and high potential customers’ touchpoints analysis. The consumer data platform that integrates full cycle data and has a unified interface of multidimensional data from various sources allows Geely to make targeted decisions within the framework of business intelligence.
In the best practice “Nivea attracted 10 million new users during 618 annual shopping festival”, leverage on both the programmatic advertising platform and Tmall e-commerce platform, DeepZero | iPinYou helped Nivea attract more than 10 million new followers to their online store and generated millions of sales.
