Recently, featured digital growth, DeepZero | iPinYou held a themed luncheon at Shanghai Jing An Shangeri-La to foster greater interest in enterprise digitalization trends and provide a forum to exchange views on “whole domain, user, growth”. The luncheon is attended by 10+ industry experts from Bain and Company, Forrester, JD cloud, LiveRamp, and 40+ decision makers from digitalization forerunners and DeepZero | iPinYou clients like Geely Auto, Estée Lauder, L'oreal, Unilever, and Legoland.
Grace Huang, Founder and CEO of DeepZero | iPinYou; Lily Shao, Associate partner at Bain and Company; Diane Deng, Consultant of Forrester; Yi Zhou, Data Product Solution Director, JD Cloud and AI; Chen Zhao, Business Director, LiveRamp China shared their insightful opinion regarding latest trends, technology trends, and product trends.
Post-Covid 19 Strategy, The long term value of enterprise digitalization
The COVID-19 pandemic has brought many uncertainties, how should brands hone their strategy for maintaining vitality and growth? From our experience of serving thousands of enterprises, DeepZero | iPinYou found that the most successful companies in response to the pandemic are companies that already digitized and possess highly agile operations, strengths that served them well during the epidemic.
Grace Huang, founder and CEO of DeepZero | iPinYou believes that enterprise digitalization is merely the starting point of enterprise management digitization and informatization, while the long-term value lies in companies’ openness and systematic problem-solving ability, AI-centered decision-making, and prediction model-based intellectualization. Grace predicts that future enterprises will have rigid digitalization demand in data fusion, whole-domain marketing, industry empowerment, data safety, and evaluation systems.
Grace Huang, founder and CEO of DeepZero | iPinYou
Facing many choices of digitalization strategies, Lily Shao, Associate partner at Bain and Company, also suggested that enterprises should focus on the essence of business, “we don’t believe there will be a unified digital strategy, every brand should identify their future core competence and support it with big data and digitalization efforts.
Lily Shao, Associate partner at Bain and Company
Marketing in the post-Covid-19 era releases the power of whole domain traffic with both private and public domain
How should enterprises respond to the hotly discussed private domain and CDP (Consumer Data Platform)?
The essence of data onboarding is data-driven whole-domain traffic efficiency improvement and accumulation. The power of whole domain traffic can be released only by the combination of both private and public traffic management. Grace believes that CDP is more than a product, it’s the base of business. In the future, a CDP will be the foundation of AI model applications, it will integrate with business scenarios and release business value of enterprise data. Mark Xie, Co-founder and COO of DeepZero | iPinYou agreed with Grace’s definition of CDP and believes DeepZero | iPinYou’s experience of serving more and more brands will confirm her opinion.
Mark Xie, Co-founder and COO of DeepZero | iPinYou
As Lily Shao shared, the private domain is not the core battlefield for all enterprises. For automotive sectors, the private domain is essential as existing customers contribute to the majority of business growth, while the other 90% of companies that rely on new customer acquisition, may not prioritize private domain management. Therefore, an action worth taking is focusing on your business's nature and empowering it with data.
Diane Deng, Consultant of Forrester
Data integration, the foundation of enterprise data assesses safety
“Data integration is both the foundation and the future trend.” According to Grace Huang, ” One of the enterprises’ digitalization trends is that they are in urgent need to integrate and activate third-party data with first-party data. Meanwhile, consumers are shifting from offline to online channels, raising the need for data onboarding, future digitalized growth will be built on the foundation of data ecosystem and jointly developed data products.” Experts from JD Cloud and LiveRamp introduced the jointly developed data products with DeepZero | iPinYou and reaffirmed the importance of data asset safety.
Yi Zhou, Data Product Solution Director, JD Cloud & AI
Chen Zhao, Business Director, LiveRamp China
