[iPinYou Spotlight] Our Co-founder and COO, Mark Xie, attended the G-Media Summit in Hangzhou today with a thought-provoking keynote speech themed on "Accelerate Your Business Growth with Digitalization: Omni-channel, Intelligent, End-to-End".
Mark's presentation summarized the essence of utilizing "data and media integrated" solutions, with intergrating first-party and third-party data for empowering brands value across a comprehensive China user acquisition and operation landscape. By placing the user at the core of our strategies, he demonstrated how brands could enhance user value and achieve sustainable growth through intelligent, omnichannel marketing approaches.
Mark shared a wealth of case studies in FMCG, retail, e-commerce, luxury and other industries, providing the audience with a multi-faceted perspective on the practical value of data-driven marketing. His speech not only highlighted the innovative strategies at play in the current market but also underscored iPinYou's leading role in leveraging user data to optimize marketing efforts.
The G-Media Summit also featured an influential lineup of participants from prominent companies such as LVMH, Givenchy Beauty and Levi’s, Bosch Siemens Home Appliances Group., as well as top Chinese publishers Xiaohongshu, Kuaishou Magnetic Engine, Tencent Ads, MOJI Weather, Xiaomi Group, Baidu, Mango TV, among others, all sharing invaluable industry insights and the latest trends.
About G-Media
The G-Media Summit is a closed-door, high-end and private brand marketing industry networking event, bringing together over a hundred brand marketing senior executives and digital marketing experts from the advertising realm, delving deeply into the development trends of digital advertising and problems, as well as engaging in inspiring exchanges on the most innovative digital advertising solutions and technologies.