Recently, DeepZero | iPinYou announced that it has won the Campaign Optimization (Key Account) Award for its outstanding management of the Nivea 618 annual shopping festival program in the 13th ROI Festival.


ROI Festival has become the largest and most influential business creativity award in the Asia region, as well as the most influential Chinese award for global recognition. This year, 3921 outstanding marketing cases are submitted by 742 professional creative agencies, media agencies, and media companies. In October, the grand ROI Festival attracted more than 3000 industry elites and renowned celebrities to discuss and disrupt the status quo of marketing and branding.


DeepZero | iPinYou has continually demarked itself by the quality of its advertising ability. Named “Nivea 618 Whole Domain Marketing: 10 Million New User Acquisition”, the awarded program helped Nivea improve its consumer advancing rate and increase its consumer fertility by nearly 50%. Whole domain marketing is a core battlefield for nowadays brands, with the benefits of internet traffic diminishing, suggesting an unclear road ahead for E-commerce platforms' sales growth and introducing critical questions including data silos to marketers.


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In the awarded best practice, DeepZero | iPinYou integrated inside and outside EC site data for Nivea generated a 360-degree view of consumers through EC site engagement data as well as data from ecosystem sources, and precisely located the most valuable consumers across platforms. As a result, Nivea can engage directly with consumers through an arsenal of channels and convert cross-platform TAs into actual buyers inside EC sites. Eventually, media and audience strategies are optimized with the insight of the EC site's user engagement data, and a close loop for whole-domain marketing is formed.


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While brands are adapting post-Covid 19 realities with accelerating digital transformation, more and more enterprises felt the urge to break data silos and integrate data resources of the entire consumer value. Brands need partners that can provide tailored solutions for their business scenarios with strong data and serviceability. DeepZero | iPinYou has provided digital and data management services to more than 2,000 clients across various industries including e-commerce, FMCG, automotive, IT, finance, tourism, real estate, and gaming. DeepZero | iPinYou’s excellent service has been reaffirmed by the ROI Festival and the company is dedicated to empowering enterprise digitalization and business growth.