China's leading Martech provider DeepZero | iPinYou, recently announced that it has joined Alibaba Databank’s Independent Service Vendor (ISV) team. As an authorized Databank ISV, DeepZero | iPinYou will apply its whole domain data analysis and smart marketing ability to more business scenarios and industries.
The benefits of acquiring traffic are diminishing faster than anyone expected. Yet even as it does, few brands have developed a well-defined strategy for building core competency. In the post-traffic era, brands can distinguish themselves by deep insights into their consumers and managing every stage of their journey. Understanding and managing consumers requires thoughtful moves in the three vital areas of brand traffic, media traffic, and whole domain traffic management.
To address this, DeepZero | iPinYou has introduced its whole domain marketing solution, creating a unified management of inside and outside EC-sites consumer touchpoints. Whole domain marketing makes it easy for brands to boost sales, arrange service, and accumulate consumer data assets; empowering them to better understand and precisely target their TA. DeepZero | iPinYou’s integration with Alibaba Databank will focus on the convergence of inside and outside EC-sites data, and create a winning online consumer experience, replying to the optimal mix of touchpoints to reach whole domain consumers.
“The pain point of whole domain marketing creates an opportunity for our cooperation with Tmall,” said Grace Huang, founder and CEO of DeepZero | iPinYou. “To stay competitive, enterprises will need to deploy digital transformation quickly, and online E-commerce sites are their core battlefield. Our partnership with Alibaba Databank helps accelerate digital moves, allowing brands to manage whole domain consumer data, bettering user management, and improving competitiveness.”
DeepZero | iPinYou has provided digital and data management services to more than 2,000 clients across various segmented industries including beauty, personal care, home clearance, mother-baby, luxury goods, jewelry, health care, household, sports, appearance, and shoes. DeepZero | iPinYou’s whole domain marketing solution has been tested successfully in the 618 annual shopping festival. DeepZero | iPinYou helped a world-famous beauty and personal care brand increase its awareness and interest audience by nearly 50% and attracted more than 10 million potential TAs. In the future, DeepZero | iPinYou plans to develop a systematic whole-domain marketing solution, expand its reach to more brands, and explore more possibilities with Tmall FMCG to accelerate brands’ digital growth.
