JD.com held a technology conference in Beijing where JD Logistics and industry experts explored how location mapping technology can empower industries. Experts from JD Logistics, DeepZero | iPinYou, Tencent Maps, and other companies presented the latest technologies and future collaboration plans.
JD.com has a vast user base of hundreds of millions of high-quality users. Through long-term operations, they have accumulated a spatiotemporal knowledge graph that links commercial elements to space. By integrating the three data flows, JD.com can achieve high-precision data production and accurately locate commercial activities within buildings. This is made possible through their full-domain grid intelligent control capability and real-time data updates at the minute level.
Apart from that, JD Logistics can also use POI (Points of Interest) to integrate user data such as age, gender, preferences, active areas, shopping intentions, and consumption behaviors. This helps them identify high-value target customers. By analyzing big data related to commercial areas, customer profiles, retail brands, and other factors, JD Logistics can provide more reliable information for enterprise decision-making.
At this summit, Cao Yuji who is the Vice President of DeepZero | iPinYou, presented a theme speech on "Location Big Data and Intelligent Marketing". Cao Yuji believes that under the same advertising conditions, optimizing marketing content using location data can achieve better marketing results.
DeepZero | iPinYou and JD Logistics jointly developed a product based on location big data and AI integration to solve marketing problems in advertising delivery, private domain operation, and personalized recommendations for mini-programs.
At the penal discussion "How Digital Maps Better Empower Scene Value in the Intelligence Era", industry experts and scholars, including Shang Erbin, Executive Director of the China Federation of Logistics and Purchasing, Sun Peng, Head of Intelligent Mapping at JD Logistics, Cao Yuji, Vice President of DeepZero | iPinYou, and Zhang Shaoyu, Vice President of Tencent Maps, discussed how spatial intelligence maps can create more value. During the forum, Sun Peng presented JD Logistics' goal of building a data ecosystem and product analysis capability around people, businesses, and locations to simplify business decision-making and address real-life challenges.
Cao Yuji shared a case study of a data-driven automotive industry client of DeepZero | iPinYou, who help built its own CDP platform. The platform provided location selection services, lead scoring and linked many external data sources. After the CDP system was built, everything from basic business data to marketing advertising delivery and user operations was driven by digitalization. As a result, the brand achieved over 100 million yuan in additional profits each year, demonstrating the cost reduction and efficiency improvement brought about by digital transformation.
Relying on technological advantages and abundant successful experiences in the digital transformation of customer marketing across various industries, DeepZero | iPinYou was awarded the title of "JD Partner for the Year 2023" by JD Technology once again. This time further demonstrates JD Technology's recognition of DeepZero | iPinYou's strength in marketing technology and digitalization capability.
For a long period, DeepZero | iPinYou can assist advertisers in modeling and generating audience insights by leveraging JD.com's data to preview purchase intention. As a leading service provider in e-commerce, online services, and FMCG industries, DeepZero | iPinYou will become the intelligent engine for business growth.
