On 25, October, SAP held the SAP.iO Fall Foundary Program launch event. During the event,  DeepZero | iPinYou officially joined the SAP.iO ecosystem. The event focused on theme presentations around four directions in consumer technology: digital smart stores, intelligent supply chains, e-commerce and private domain marketing, and new retail technologies.

CRM Cloud General Manager of SAP Greater China Zhang Xiaofei delivered a welcome speech" SAP.iO has created many excellent startups. Under the background of the ongoing normalization of the pandemic, especially in the year 2022, with the global and regional economies changing, business development faces new challenges. In this context, how to maximize the value of existing markets and customer value is a crucial new growth point for every enterprise. Also, all these business models stem from the transformation of customer and marketing strategies. I look forward to the seven companies present here leading this transformation together with SAP."

Xu Meng SAP China Strategic Industries Group Vice President of Customer Consultation delivers a theme speech, “The SAP China Strategic Industries includes energy extraction, high-tech manufacturing, FMCG, as well as fashion, jewelry, and luxury. For all the industry, innovation is a timeless theme. In the recently released list of the top 50 most innovative companies globally in 2022, most of them are SAP's clients, and SAP ranks 40th. Innovation lies in insightful observations, and in changes that start from the tiniest details. The essence of digital innovation is to make the best of data assets, which is the core business model of the seven selected companies today. SAP will continue to innovate and collaborate with customers and partners to win."

As the product and client delivery chief manager of DeepZero | iPinYou, Zuo Weichen stated that the company has been in the marketing technology business worldwide for over a decade. DeepZero | iPinYou introduced and implemented innovative marketing concepts in the Chinese market, serving many Fortune 500 brands in various industries such as FMCG, retail, education, etc. Now, DeepZero | iPinYou has joined forces with SAP to provide comprehensive solutions for customers' digital transformation and business growth. Their excellent service capabilities represent exceptional marketing technology services in the industry.

In addition to SAP, DeepZero | iPinYou collaborates with partners such as Taobao and Tmall, and JD Cloud to leverage the power of data for marketing. Combined with the ability of SAP.iO, DeepZero | iPinYou will be able to provide more competitive solutions for brands.